Maximizing your list to its full potential is one aspect that a lot of internet marketers lack. Plain and simple, they understand the concept of giving something away for free, writing a 15-30 pages eBook sprinkled with their affiliate products, and sending out a series of emails.
Now that is email marketing 101. Below are some of the most common mistakes I see people are doing to really make their email campaigns a huge waste of time:
Attention Grabbing - The subject is the most important part. Why? Because, you want people to actually open up your email and see what you have to say. Now, don’t go over the top about this and do some searching around the net to see some of the best attention grabbing emails you can send. Make sure your first copies are excellent so you put a good taste in their mouth.
Sending messages – Ok if you send a message every day,every 12 hours, or bombard the living crap out of their email address you’re going to piss people off. Most likely they will lose interest in your emails and deem you as a self promoter just trying to make a quick buck.
Engagement - There has to be some type of engagement with your email list. Whether it be asking for one good thing they liked on your eBook and 2 things they disliked on your eBook. Simply, state that you’re trying to make your eBook something people truly admire. Also, offer an incentive for their feedback
Self Promotion – If ever email starts with, “for a limited time you can buy this at half the price”. You’re are going to fail miserably. Ever heard of the boy who cried wolf? This is what you’re doing. Not only are you looking like a complete ass you’re coming off as a salesman.
Tracking - This is one that just kills me. You have to track your emails whether or not you want to. Aweber makes it easy and you can use bit.ly or some other link tracking tool that will show you what people are clicking on. If no one is clicking or even opening the messages you need to think about why.
Yes, it’s true the money is in the list and it’s a numbers game. Adjusting your email list to be the most effective is vital otherwise you should just abandon your Aweber account if you’re not going to use it correctly.
What have you found to be the most beneficial or costly mistake internet marketers are making? Please share your thoughts in the comment box below.
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image source: marocwebo
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