Adsense Revenue Increase ~ How I double CTR with no traffic change!

Adsense revenue is practically one of the things most bloggers strive to improve every day. Though many blogs don’t generate any reasonable amount with Google Adsense, there is still a huge demand for adsense account by bloggers.

I have been making some drops of money with Adsense on this blog. Whatever the amount, it is big enough to maintain the domain name and the hosting of this blog. I can even buy plugins, templates, etc with the money. In this post, I shared one of the payments I got from Google through Western Union.

Recently, I have been doing one thing in my adsense account that leads to an increase in Click Through Rate (CTR) and revenue. That’s the same thing I want to share with you so you too can increase your adsense revenue.

This is pure legit. Do it with no worries that you may run into trouble with Google. In fact, Google has made this feature available and flexible so that it can be used at any time. However, I want you to use the other corner of your brain to milk more revenue with it.

This little trick is not about ad type, ad size or where to position your ads. It’s not about how to increase traffic. It’s about generating more legitimate clicks from your current traffic.

How I increase my Adsense Revenue without an increase in traffic

Now this is slick! You may start pulling off your hairs for having not  been doing it before.  It has to do with partially  providing a cure for a disease suffered by most Internet users.

Banner Blindness is the disease!

According to wikipedia, Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness.

Most Internet users suffer from this blindness. That explains why though some banners are so prominently displayed, most visitors don’t click it. They unconsciously or consciously ignore them.

Now from my recent experiment, I discovered something and I’m excited about it. Most adsense ads that are wild spread soon start getting less attention from users. Some banners kept showing up on same sites for a couple of days or weeks. This reduces your chances of increasing your adsense revenue. You get few or no clicks from both repeat and new visitors who have clicked that ad on one website somewhere. Have you visited 10+ blogs and found the same ads on them? Users often ignore banners they have seen a couple of times.

My solution that increases adsense revenue

Most of these banners and ads I see on other blogs will also show up on my blog. For the most part I allow them for 1 – 2 days. If they try to come up the third day, I simply block them. Once this is done, Google will feed my blog with something completely unlike others. This makes my blog different and attracts clicks to these freshly different banners. This works well to increase my CTR.

How to block ads on your blog

  • Get the target domain name for the ads.  DON’T click ads on your blog.
  • Login to your Google Adsense account
  • Click Allow & blog ads top menue
  • Enter the URL (without http://) in the form field provided.
  • Click Block URLs

Watch how the Adsense ads on your blog get replaced by a set of new and fresh ads. This will certainly attract more clicks from your visitors increasing your adsense revenue.

Now try this and let’s see how much money you can make. Share this post on social media. Also leave a comment to let me know what you think.

Meet Enstine M. Muki

Enstine M. Muki has written 169 post in this blog.

Full Time blogger and Creator of Check out my blog where I share actionable tips on how to make money blogging.

About Enstine M. Muki

Full Time blogger and Creator of Check out my blog where I share actionable tips on how to make money blogging.


  1. Simply great you’re Einstine. What else I could say?!

    Will try that and hopefully expecting an increase on my income :)
    Shahzad Saeed recently posted..Earn BIG by Selling Small- 7 Lessons I learnt as a Fiverr Level 2 SellerMy Profile

  2. anis
    Follow me on Twitter:

    This is an awesome post enstine really helpful
    I’ve just added adsense to my blog
    I hope that I could make some extra money after reading your post thanks buddy ;)
    anis recently posted..Blog Engage : The Best Blogging Community To Increase Blog Traffic !My Profile

  3. I just got you email and I am glad that I opened it.
    Rahul recently posted..15 Killer Ways To bulid Quality Backlinks To Your Blog InstantlyMy Profile

  4. Ileane
    Follow me on Twitter:

    Excellent advice Enstine. I will admit that I do tend to see the same ads over and over again when I’m browsing so I’m sure most people are seeing the same ones.

    Do you know if there is a similar function in Amazon?

    I was shopping for something on the site a few weeks ago and I am still seeing ads for those same items when someone has the Amazon widget on their blog.

    Thanks for the tip!
    Ileane recently posted..5 Incredible Ways To Increase Your Presence on Social MediaMy Profile

  5. Atul Kumar Pandey
    Follow me on Twitter:

    I think we all need to do this trick, because this will not only increase the Revenue but also increase the Reputation with high quality ads. Some times ads itself looks great in whole blog. Thanks buddy for sharing such a nice post.
    Atul Kumar Pandey recently posted..5 Ways to Save Money on Your Mobile Phone BillsMy Profile

  6. Sita Gabriel says:

    I have to say, I didn’t know about this. I’m happy to have read this awesome post.

    Thanks for the great information.

  7. I have no words to say thanks for your great research. You could do some more research to increase online money via affiliate marketing. Please share your affiliate marketing secrets which would help me to grow better. Thanks Enstine !!
    Yogendra Sharma recently posted..Transfer / Register .COM Domain in 1.99$ | Godaddy Promo Code 2013My Profile

  8. I don’t use adsense but I do use other companies that payout on a better model for me. Either by pageviews or video views and does not require any action by visitor.

    So my main focus is not worrying about fraud clicks.
    tonygreene113 recently posted..iPad Mini #GiveawayMy Profile

  9. Shailesh Tripathi says:

    Its a nice idea to increase CTR without increasing traffic. Several blogger thinks that only traffic can increase the CTR.

  10. Harleena Singh
    Follow me on Twitter:

    Hi Enstine,

    Awesome – this does sound interesting indeed :)

    What I was told was that whenever we research or surf online for something for our blog post, those very same related advt are what we see in our Google Adsense, and yes – they keep changing each time when we refresh the page.

    I guess what we see isn’t what others will see – they perhaps will see what they last hunted a topic for, related to their matter on their page. So, doesn’t all of this as a tis shift the advts on their own – just curious to know, or we do have to do something more, just as you mentioned. And when we do, would the new advts that show up be related to the content on that particular blog post?

    I loved your formula and would try it out, though I just hope that the new set of advts are related to the content, and I guess they would be different from the ones we see on most blogs then? I need to try this one out and then get back to you.

    Thanks for sharing this with us. Have a nice weekend :)
    Harleena Singh recently posted..9 Early Signs Of An Abusive RelationshipMy Profile

    • Enstine Muki
      Follow me on Twitter:

      Hey Harleena,

      That’s the best thing to do – try it out

      However, you are correct that ads are shown bases on content but that will not go into some details. I often get ads on make money, social media, etc irrespective of being on specific posts. I think what Google does is feeds my blog with offers within my niche.

      Most often, the same banners keep coming up despite moving from one post to the other. I think it works blocking them and the next set that comes up, based on my experience is always relevant.

      Let me know the results of your own experiment

      Hope you have a wonderful weekend
      Enstine Muki recently posted..$150 Cash Giveaway Winners Announced!My Profile

  11. Tom Jamieson
    Follow me on Twitter:

    Enstine this is a great tip! i will definitely be giving this one a try. Thanks for sharing!
    Tom Jamieson recently posted..5 Top Ways To Get More Traffic To Your SiteMy Profile

  12. Hey bro,
    You bring out some great strategies to increase adsense revenue which i find interesting.
    When i started by blog newly, i was not even making 2cents but after some time and strategies i have implemented, i am being paid for per impression and clicks because of my traffic and i’ll say that Google adsense is doing well for me because of the strategies i have laid out.

    You also have a good strategy and i might test it and see how it goes on my other sites. Thanks
    Babanature recently posted..Keyboard Shortcuts For IPhone And IPadMy Profile

  13. Suresh Khanal
    Follow me on Twitter:


    I have serious doubts about the points you’ve discussed here. Google displays Ads based on diverse factors and don’t believe blocking the ad units you are seeing will solve the problem.

    I see ads everywhere based on what site I visited recently. Once I visit Flippa, I see Flippa Ads over all the blogs. Google must have tracked my interest.

    The ads on same site at same time is completely different on different geographical location. So how effective will it be blocking Ads for one location?

    Those ads appear on site which win the bidding and when you block the winners, what you’ll get? The second grade Ads. Even if it increases CTR, I suspect if it is anything beneficial to the total revenue.

    More than that, this is really a continual and tedious process. You’ll be busy all day tracking what ads are displayed and blocking them. You’ll forget about your blog and content.

    Thus, looking on these aspect, what I suggest is, set up Adsense (the best placement, color scheme, size …) and forget it. Better focus on content creation, promotion and building traffic. That will offer better benefits.

    Hope you agree with me.
    Suresh Khanal recently posted..Google Adsense 970 x 90 Ad Unit – Super Leader BoardsMy Profile

    • Enstine Muki
      Follow me on Twitter:

      Hey Suresh

      Good to see you here bro

      Remember, this is from practical experience not theory. I tested and saw it worked for me. Besides, the ad displayed at one point doesn’t mean it’s the best in terms of cpc so you can’t think that blocking it will lead to low cpc ads coming up.

      Now one thing that confirm this is screen shots I got from readers of other sites in remote locations. That makes me thing so I see it here, he sees it there on another site.

      Now, if it takes you to do this and earn more, why not do it as a job? BTW, it does not take 3 minutes so I don’t think this is affecting your schedules.

      It’s my experience and I love sharing what works for me. Readers have the option to try it or not ;)

      Thanks for sharing and hope you have a splendid weekend
      Enstine Muki recently posted..How to Make Extra Money!My Profile

  14. Some friends already suggested Adsense, and now I’m reading your post about it here. Going to get it soon
    Pitt Goumas recently posted..How Accurate Are Home STD Tests?My Profile

  15. A very useful post as always Enstine,
    I’ve heard a lot about ads blocking but, I’ve not really understand the whole concept until now and I’m really glad i stumbled upon it although, as i told you, I’m writing exam and that’s why I’ve not been around.

    This is really the kind of post i love reading but if i may ask, how do you find out the domain address of the ads without clicking on it or, is it just by placing your mouse pointer at it? I will love to know this.

    Thanks a lot for sharing this with us my man and happy new month.
    Theodore Nwangene recently posted..Top 5 Writing Tips to Enhance Your Blog TodayMy Profile

  16. This is really a one of a kind post Enstine,
    I wonder why I’ve never heard of this before. Yes, I’ve been noticing that most of the time. Same ads always showing up everywhere.

    This is really a very brilliant way to increase adsense revenue with increasing traffic because, no visitor will like to click on the same ad twice on two different sites.

    Thanks for sharing.
    Peter recently posted..Boost Your Income Series #7: How to Retain Your Customers ForeverMy Profile

  17. Fairuze says:

    Interesting suggestion there.

    Not much experience with AdSense, so I didn’t know publishers can choose which ads to show. But it does make sense in that you’re choosing to block ads that aren’t very effective on your sites, and through that process of elimination will only show highly relevant ads for your visitors. Good for advertisers as well.

    I’ve never tried it before (doubt I will since I don’t use Adsense now). I would suggest users block cookies and clear their cache before they go around searching for similar ads on other sites.

    This is because they might be target of a Remarketing campaign, and what they see might be specific to them.

  18. Enstine Muki
    Follow me on Twitter:

    Hi Fairuze,

    Yes, publishers can disable some ads on their sites.
    Once a domain name is blocked from within adsense account, there is no way an ad pointing to that domain can show up.

    You may try this out when you start using adsense

    Have a wonderful weekend
    Enstine Muki recently posted..9 points to note before interviewing successful bloggers!My Profile

  19. Jerrywhyte Obamwonyi says:

    Yes blocking old boring ads has really helped me alot, but why is my RPM always high let say 20$ and i am now getting 0.50 – 2$? can you help me on this?

    • Enstine Muki
      Follow me on Twitter:

      I think this is correct bro. RPM is what was called Page eCPM in the old interface
      Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

      Page RPM = (Estimated earnings / Number of page views) * 1000
      For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
      Enstine Muki recently posted..Adsense Revenue Increase ~ How I double CTR with no traffic change!My Profile

    • Enstine Muki
      Follow me on Twitter:

      I think this is correct bro. RPM is what was called Page eCPM in the old interface
      Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

      Page RPM = (Estimated earnings / Number of page views) * 1000
      For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
      Enstine Muki recently posted..Adsense Revenue Increase ~ How I double CTR with no traffic change!My Profile

  20. Anz Joy says:

    I’ve always found article that took me by great interest here at Emfast income..
    And recently google have announced live support for adsense publishers and I’m loving their support…
    Adsense has made my life possible..
    Good work @Einstein

  21. Arbaz Khan says:

    Ok that was something completely new for me and many others here.
    You are doing a great work Enstine, always coming up with some awesome solutions to the problems.
    Keep up the work and help us make more money :)

  22. Carlie Hamilton says:

    Sounds simple yet effective! I hope I didn’t miss it, but what % was your CTR before and now, if you don’t mind sharing! I’m interested to know :)

  23. Okto
    Follow me on Twitter:

    Congrats bro. I think the biggest challenge in adsense is to provide fresh and related ads to our visitors.
    Okto recently posted..Monthly Report May 2013My Profile

  24. Hi Enstine, these are really cool tips, I’ll implement them on my blog… hopefully I’ll see some increase in my earnings… Thanks for sharing this sir.

    Do have an awesome week ahead!
    Wilson recently posted..5 Sure-Fire Ways To Increase Your Twitter Followers!My Profile

  25. You’re really a smart blogger and this post has proven how great you are to the blogging world. I’m yet to get Adsense approval but I really enjoyed reading this. Thanks for sharing.
    Ivan Aliku recently posted..Is LinkedIn the Most Powerful Social Business WebsiteMy Profile

  26. Thank you very much for the article on how to earn revenue from adsense in a smart anner. I have bookmarked this article for future reference.
    Wilfred Imbukwa recently posted..Understanding SEO Through Traffic Travis Page Warnings ToolMy Profile

  27. Thank you very much for the article on how to earn revenue from adsense in a smart manner. I have bookmarked this article for future reference.
    Wilfred Imbukwa recently posted..Understanding SEO Through Traffic Travis Page Warnings ToolMy Profile

  28. Ravi Verma says:

    Just found the new Tip. Unlike other, whi just tells to replace and change the ad unit, you gave a differnet idea for the CTR.
    I will definielty try it and will tell after the change If i get something


  29. Jerry Low says:

    Hey Enstine, great story, awesome tip! And I couldn’t agree more on your point on banner blindness. We web users are simply spoiled by all the new updates and new stuffs that come in every minute daily. If advertisers are too busy to refresh their banner designs, then the users will be too busy looking at somewhere else.

  30. Enstine thank you as always for bringing everything down to everyone’s level! I really appreciate this!

  31. Osei Fortune says:

    First time i heard of this tip and you made a valid point no one would want to click on the same ad they saw somewhere else

  32. Samir
    Follow me on Twitter:

    The last point is probably the least used, but I think would be the most effective. Typically, CPC ads last months on a particular blog if it fits into a particular niche and geo profile.

    Seeing the same ads over and over again, even in different sizes and formats (text/ image) is bound to make the visitor ignore them.

    I’d never actually considered blocking those repetitive ads. Thanks Enstine :)
    Samir recently posted..England Royal Third In Line – Kate Middleton In LabourMy Profile

  33. Michael
    Follow me on Twitter:

    Wow, amazing observation. That make sense now. For I wasn’t able to get a dollar a day.
    Michael recently posted..Which is the Largest Telescope in the World?My Profile

  34. raj
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    Nice tips enstine, I too wanted to increase my blog earning without compromising with Blog’s traffic. It was consistant & I was not seeing a significant change in it. Just before few days, one of the Google’s customer care girl called me for some questionnaires regarding my blog & then suggested me placing of my ads, At start my CTR got down, but suddenly increased & so do my earnings.
    raj recently posted..Skype for Android Download Free (4.0) | Skype Android App Download (4.0)My Profile

  35. Vivek
    Follow me on Twitter:

    300×600 ads sometimes shows as 160×600 ads . how to show these 300×600 ads as it is? Is it possible?
    Vivek recently posted..Is Your Smartphone Ready To Recover If Lost or Stolen?My Profile

  36. Majharul Hossain says:

    Thats something new on increasing CTR on Adsense. I think it’s the best way to get more revenue from Adsense without violating their TOS!

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