How to attract high CPC ads and increase Google Adsense earnings is a serious concern among webmasters, website owners and bloggers. CPC is short for Cost Per Click. Simply put, for advertisers, this is what they pay per click. For publishers like you and I, this is what we earn per click. In my last article, I underlined low cpc as one of the main reasons bloggers fail to generate enough earnings with adsense. In this post, I want us to examine how to attract high CPC ads and get rid of the low time wasting cpc ads.
High Paying Keywords
Keywords are important components of every article that wants to be exposed and read. Often, we are told to go for keywords with relative low competition so as to have better position in SERP and attract more traffic. This is so much about natural listings. From Adsense point of view, there are several other factors to consider to determine the profitability of the keyword. I often ask these questions to myself :
- Is this keyword profitable to advertisers ?
- Are Advertisers paying for it
- How much are advertisers paying for it?
- What’s the competition ?
Advertisers bid high or pay more money on particular keywords which will pay good CPC. These are profitably the kind of keywords you should look for.
This however doesn’t mean you should only write on high CPC keywords. It’s generally hard to get search engine traffic on such keywords given the high level of competition. However, if you drive referral traffic to such pages, chances are you will be able to earn more even from a few clicks
Google Adsense robots scan your content before display ads. If they find the valuable keywords and useful content, all things being equal, Google will serve high quality ads.
In your traditional keyword research activity, don’t just completely dismiss keywords with high competition if you run Adsense Ads on your blog. They play a great part in attracting high CPC ads to your blog, helping you generate more earnings with Adsense.
Number of Adsense units
Google allows a maximum of 3 Adsense units you can have on any page. Anything above that is already attracting their sanction. The more units you have on a page, the lesser the cpc value. That generally means 3 units are good. 2 units are better and 1 unit can produce the best results. However, the length of your article can also influence the number of units. The longer the article, the more the number of units.
Ad unit placement
When your page loads, more importance is given to the Adsense ad unit that loads first. Normally Google serves quality and high paying ads to it. Generally, the ad unit above the fold has more CTR. The simple reason is that it has high visibility so its for your interest to optimize it for high paying ads to be served there.
Image and Text ad
While both are acceptable and recommended by Google, there is no doubt that images can play a better role. Image is better way to show your brand and create an impact. From observations, high end businesses show their brands and products in image format. If you allow image and text ads, many advertisers will target your ad slots directly. This will lead to high competition and high CPC.
Did you know that where your visitors come from is very crucial in determining the quality of your CPC? In Adsense, Google will serve more paying ads to visitors from USA, UK and Cananda. If you want to increase you adsense earnings through high CPC, you should be able to write and attract more traffic from these areas.
A higher page rank is a target to many advertisers. High page rank means an active and popular site with reasonable organic traffic. Use the available techniques to increase your pagerank . As your page rank increases, you should see an increase in CPC too.
In summary, to get high CPC adsense ads on your blog, make sure to include keywords which advertisers bid high on in your article. Use a maximum of 3 units or less for better results. Make sure the ad unit that loads first is above the fold. That’s the area with high visibility and CTR. Use Image and Text ad type. Drive more traffic to your articles from USA,UK,Canada. Work hard to improve your page rank.
Is adsense playing any part in your online earnings? What other strategies do you use to get high CPC ads displayed on your blog? Let me hear your thoughts in the comment box