One of the most under utilized link building tactics I see bloggers making is not using the power of press releases. Perhaps bloggers are shun away by having to pay $300 (PRweb.com) to submit a press release to the biggest press release site. However, there are alternatives that are much more cost efficient and won’t empty your bank account.
For instance, if you’re a good writer and look around the internet, you can easily find the format in which a press release needs to be structured. You might test the formats with a couple formats before moving forth to writing more and more press releases. It should be noted that a press release is just simply an article with a little bit more extra work, but a good one can spread like the plague.
So, if you don’t want to write a press release, but are interested in implementing them into your strategies make sure that you hire a good writer. I would recommend hiring someone off oDesk. I tend to pay more for someone that is extra good in this field and can write a compelling press release. Kind of like the adcopy on our landing pages, we tend to spend a little more time on those because we know a landing page that converts vs one that doesn’t is vital.
Publish Your Press Release
Now that you have gotten your press release together (which I recommend doing 5 or so at once) and dispersing them once a week. Just make sure it is newsworthy content. It’s time to find someone that will manually submit our press releases for us.
Since we don’t want to pay an arm and a leg you should check out fiverr.com or oDesk for someone that has a paid subscription to a press release site. There is no point of you doing it yourself and paying an extra monthly expense. I have found good people that will do it for 5-15$. Just make sure they’re submitting to decent quality sites.
Now you know how to get a press release dispersed for much cheaper and as your blog grows over time you might want to take up that PRWeb.com offer for $300, as it is a really juicy backlink. Also, you might want to consider doing the PRweb.com submission when they offer specials that are half off. Now is the part where I would like to hear about your success/failures with press releases. Please leave comments down below.