One of the most under utilized link building tactics I see bloggers making is not using the power of press releases. Perhaps bloggers are shun away by having to pay $300 (PRweb.com) to submit a press release to the biggest press release site. However, there are alternatives that are much more cost efficient and won’t empty your bank account.
For instance, if you’re a good writer and look around the internet, you can easily find the format in which a press release needs to be structured. You might test the formats with a couple formats before moving forth to writing more and more press releases. It should be noted that a press release is just simply an article with a little bit more extra work, but a good one can spread like the plague.
So, if you don’t want to write a press release, but are interested in implementing them into your strategies make sure that you hire a good writer. I would recommend hiring someone off oDesk. I tend to pay more for someone that is extra good in this field and can write a compelling press release. Kind of like the adcopy on our landing pages, we tend to spend a little more time on those because we know a landing page that converts vs one that doesn’t is vital.
Publish Your Press Release
Now that you have gotten your press release together (which I recommend doing 5 or so at once) and dispersing them once a week. Just make sure it is newsworthy content. It’s time to find someone that will manually submit our press releases for us.
Since we don’t want to pay an arm and a leg you should check out fiverr.com or oDesk for someone that has a paid subscription to a press release site. There is no point of you doing it yourself and paying an extra monthly expense. I have found good people that will do it for 5-15$. Just make sure they’re submitting to decent quality sites.
Now you know how to get a press release dispersed for much cheaper and as your blog grows over time you might want to take up that PRWeb.com offer for $300, as it is a really juicy backlink. Also, you might want to consider doing the PRweb.com submission when they offer specials that are half off. Now is the part where I would like to hear about your success/failures with press releases. Please leave comments down below.
One quick way to fail in WordPress and blogging is trying to learn the hard way - by searching for free videos and tips. That's like trying to complete a HUGE jiggsaw puzzle, for which the pieces always don't fit.
There's a better solution though...
Kim Castleberry and her team have worked hard to assemble great collection of video tutorials that you can download and get started with right now. Most of them even include transcripts in case the text format works better for you! Everything was created with the absolute beginner in mind, so you'll never feel like you're listening to a rambling tech geek. Download the videos
No related posts.
About Garen Arnold
Hi and welcome to my blog. My name is Enstine Muki. I'm developer and owner of 
Hey, Garen, great of you to post on behalf of Enstine. Very helpful post, by the way. Not a lot of bloggers I know would suggest taking the press release route for backlinks. Let me ask you a question though. What about free press release distribution sites like PRLog? Would you recommend them?
Maricel recently posted..Holly Jahangiri – Mom, Writer and Blogger Extraordinaire: An Interview
Hey Maricel,
Yeah, a good steady mix of press releases, social signals, guest post, and articles are a great strategy for building your brand and bringing more and more targeted readers to your site. PRLog is fine (can’t remember if that is a free service) or not. I tend to find people on fiverr or other places that have premium accounts to submit my press releases. You will get more bang for your buck that way
(dofollow)
Garen Arnold recently posted..Social Media Beats Spamming
Press releases are very effective. Specially if done in the right way. And the right way is to submit a different press release in all PR websites. I think if the same is sent to all PR websites, then it could hurt rankings for dublicate content.
Shalu recently posted..Pangong Tso Lake
I think sending them to all good sites and not unique ones is a better route. For one, it’s going to cost you a lot of money. But, lets say your PR gets picked up on very popular news sites; your not going to be penalized for duplicate content
(dofollow)
Garen Arnold recently posted..Social Media Beats Spamming
Hi Garen,
My first reaction to this is it’s not something I’ve even thought about and that I wouldn’t know where to begin. It would be interesting to see some examples of press releases by bloggers, to get an idea of what’s involved and which sites you can submit to (the ones that don’t cost an arm and a leg!)
Definitely something for me to think about in the long term – many thanks for introducing me to the idea,
Sue
Sue Neal recently posted..How To Read Faster: Simple Speed Reading Strategies That Work
Hey Sue,
Your wish is my command
No but seriously, here is one I did: http://www.sbwire.com/press-releases/want-to-create-a-blog-blogsetupguidecom-show-you-how-183314.htm I had my friend on Fiverr submit because she has a pro accounts to some very good press release sites ($15, extra 5 because I have them done in 48 hours). I usually write my own press release because it’s hard to find someone that will write it the way I want it.
This might be the best example, but basically I could do one like “Blogsetupguide.com Announces – CommentLuv Premium Top Plugin of 2012″.
(dofollow)
Garen Arnold recently posted..Social Media Beats Spamming
Hey, Garen – that’s what I call service with a smile! Thank you very much – it’s really helpful to see an example,
Merci beaucoup,
Sue
Sue Neal recently posted..How To Read Faster: Simple Speed Reading Strategies That Work
Hey Sue,
I like the French lol. Can you speak/write more? You know my country Cameroon is bilingual so I do speak and write some French
Malheureusement non – seulement un petit peu – schoolgirl French only, I’m afraid, never got past ‘O’ level. If I’d known you were French speaking, Enstine, I’d never have risked it!
How marvellous to be bilingual – we Brits are notoriously appalling at languages because we just expect the world to speak English – such arrogance. I envy you and wish I’d had a better French teacher!
Sue
Sue Neal recently posted..How To Read Faster: Simple Speed Reading Strategies That Work
lol but I have the impression you are doing better than some folks here. It feels really good to speak at least 2 International languages isn’t it?
Hi Garen,
Press release is something I’ve ever heard but don’t know where to start. I’ve tried many backlink buidling strategy but not this one.
Thanks for make it easy to understand (and show me how I can make it without empty my bank account
. – I like this part … )
Okto recently posted..How to be Transparent Bloggers
Yeah it’s always better to be savvy than sorry. My mentality since I started my business 4 years ago has always been make the most out of the money you have. So It’s necessary for people that are interested in this form of backlinks to do it without spending tons of money. Thanks for the complements
(dofollow)
Garen Arnold recently posted..Social Media Beats Spamming
Hi Garen
I landed here through Adrienne’ s blog.
I am very much new into article submission but is well aware of importance of backlinks.
I very much like the ideal of doing through FIVERR.
I will surely try this.
Thanks for sharing this great tip
Sapna
Hey Sapna,
Yeah I wouldn’t hire writers from fiverr only the PR manual submissions. Just get in contact me if you want to use the person I use. Better yet just check out my post on http://blogsetupguide.com/fiverr-com-can-help-your-blog-how/
Garen recently posted..Social Media Beats Spamming
I’ve shied away from press releases Garen because although I’ve seen the forms and how to write them I just didn’t feel I was qualified. No, I didn’t consider hiring someone either because back when I was thinking about doing this I would have preferred hiring someone I was more comfortable with their work.
I’m not big on sites like odesk and I would have never gone to Fiverr for this type of thing. But I continue to this day to hear how beneficial they can be.
Guess that’s just one area I’ve never added to my arsenal.
Thanks for sharing and for this great reminder as well. Great seeing you here at Enstine’s blog.
~Adrienne
Yeah, I used to hire people to write them, but half the times I would just rewrite them completely. I had a couple good PR writers a number of years ago. I can write them for you if you ever want to do them Adrienne.
I do submit on Fiverr because this girl I have been working with has a pro account and you can build good links from the PR’s.
Garen recently posted..Genesis Review
Press releases are really good for blog promotion. Apart from driving traffic it can also serve as a good source of backlinks. I don’t really think you need any one to write your press releases as a blogger. Crafting a good PR is not rocket science. After a couple tries you could creating some very good press releases. Besides, as a blogger there are very good free ones you can except you want to up your game with the paid ones.
Chadrack recently posted..Webhosting Giveaway – 1Yr Guaranteed Optimum Hosting, Yours FREE!
Yeah I agree no need to pay someone to do it. It isn’t that hard
Builds lots of good links too.
Garen recently posted..Welcome Splash Review
I’ll be honest this is one platform I have never ever used properly, feel a bit guilty about that! From feedback I’ve heard about it it seems to be consistently beneficial to use press releases. I’ll really have to get around to it. I used Fiverr.com before and obviously that didn’t give the the quality I was after.
Yeah using PR correctly or at least dispersing them correctly can be very effective. Bare in mind it needs to be newsworthy though. Another tip I forgot to mention is you can link your press releases to your Facebook fanpage or Twitter at the bottom.
Garen recently posted..Using Facebook as a Fan Page
What sorts of things can you make press releases on?
Press Releases are great…. and I found a free site that even lets you embed yutube videos into your press release. Its free because the site will add advertising to your press release, but for most of us that would not matter. Check out prlog.org …
Bo Kauffmann recently posted..Winnipeg Real Estate Market Report for March 2013
Press Releases if done right can be very effective. They are great for new product releases, industry or partner news , or just periodical service announcements. Pack them with well written content and links to your sites and content and they will be sure to bring back some traffic to you sites.