Exact Anchored Text ~ Not A Practical Solution | links

Obviously, with the update in 2012 known as the Penguin update internet marketers, SEO’s, small online businesses are all scurrying to see why they have lost their rankings on Google.  Time and time again I troll the forums to find out what problems people are having.  More often than not they are getting duped with exact anchor text.

So what does this mean?  Should you completely redo your website or start over from square one?  No, not by any means, because starting a new website means your starting on a domain that isn’t aged and you will have to let it be for quite sometime before you see any results in Google. 


Mix Up Your Anchored Text – Links Need To Be Natural

Upon, looking over your backlink profile you need to make sure you make it look as natural as possible.  This could mean anything from putting your url, variations of your keywords, some “click here”, “more information”, ect.  The focus needs to be how people would naturally link to your website or blog.  I can’t stress this point enough!

So let’s say you have a site that had number one rankings for your keywords but nearly 90% of you keywords were exact anchors.  The solution is going to be every link you build needs to NOT be your anchor text.  You want to dilute that number down to 20-30% exact anchors.  Mix up the anchors not all the same anchors because this looks odd!  This is a conservative approach, but a tried and tested method that actually works.

So if you have a ton of exact anchors then you’re going to have to work harder and harder in order to get your backlink profile back in order.  Now only a fool would try to dilute this in a day or week and sit back and wait for their rankings to return.  This looks unnatural to Google and link velocity is a key factor.

NB:  3 Reliable Sources Of Free Website Traffic

Link Velocity – Don’t Forget About It

As a general rule of thumb, you need to keep it slow and constant.   Meaning if you do 5 blog comments a week and two guest post (and any other methods) make sure you keep a slow and steady amount of links coming to your site.  Google will take note and over time your rankings will slowly start to climb back up to the first page of Google.

It’s been said that the turtle wins the race verses the rabbit because he takes the approach of pacing himself, rather than rushing very quickly and expending all his energy.  The same can be said about Google and SEO; slow and steady wins the race.  Lot’s of internet marketers look for results quickly, which really isn’t going to happen unless you do something 100% blackhat.

Quality of Links

This is another major concern you need to strongly consider when building links.  Don’t make the mistake of using crappy fiverr.com links, profile links, paid links, or any other low value linking methods you can think of.  Believe it or not 1 quality authority link can beat 2,000 crappy links.  I have tried and tested this over the years.  Focus on quality and if your hiring a SEO company to do your SEO make sure they are not taking any shortcuts and blasting your site to ugly sites.

Is there anything you think I have missed in this article?  Please feel free to leave your comments down below.

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Meet Rasmus Lindgren

Rasmus Lindgren has written 1 post in this blog.

This article was written by Rasmus Lindgren who runs an awesome blog at retiremyass.com. His blog is dedicated to helping people work less and live more by building lifestyle businesses with a no BS approach!

About Rasmus Lindgren

This article was written by Rasmus Lindgren who runs an awesome blog at retiremyass.com. His blog is dedicated to helping people work less and live more by building lifestyle businesses with a no BS approach!


  1. Donatus
    Follow me on Twitter:

    you blog has always motivate me in my blogging carrier. Thanks so much for this amazing tips
    Donatus recently posted..Sure Facts To Saving Money On Your InsuranceMy Profile

  2. Hi Rasmus,

    Good to see your guest post on Enstine blog. Overall points are valid and helful. Now we just need to focus on natural and quality links over quantity.

    I think repeating same anchor text in all backlinks will be harmful please right me if I’m wrong?
    Bashir Ahmed recently posted..Top 5 Ways To Increase Domain Authority ScoreMy Profile

  3. My idea is that exact anchor text is something of the past, gone of the days where people would buy 1,000s of links with each match anchor text to rank.
    You need to be smart about your link profile, you need to diversify your link building strategies.
    Evan recently posted..The best WordPress themes for Designers 2013 – Part 1My Profile

  4. You’ve said it all Rasmus,
    I agree with you that slow and steady win the race, its too bad that lots of people like going through the short cuts of getting links these days which is very un-advisable.

    I hope they will be able to come and read this as well.

    Thanks for sharing.
    Theodore Nwangene recently posted..7 Reasons Why You Should Become a Regular Guest BloggerMy Profile

  5. BTW: Love the new look of your blog Enstine. Simplicity at work.

    Great job man.
    Theodore Nwangene recently posted..7 Reasons Why You Should Become a Regular Guest BloggerMy Profile

  6. That’s right Enstine. I will make sure I keep a slow and steady amounts of links coming to my site. And I agree that slow and steady will win the race. That’s very natual. Thank you very much for reminding this.
    Heru Prasetyono recently posted..Secret Web Assets(SWA)My Profile

  7. Chadrack
    Follow me on Twitter:

    I agree with you totally. In these days of Google war against spammy links and the rest, trying to build backlinks using exact match keyword phrases is a wrong approach to link building. A natural approach will be to use different anchor texts at every time. thanks for sharing.

    • Rasmus
      Follow me on Twitter:

      Yeah I guess that it’s a good thing in order to keep too much spam out of the search engines, so overall the it’s great. I just hate the fact that I actually have to do something now :)

      The update that killed the absolute match domains also pretty much destroyed Niche sites as a business model
      Rasmus recently posted..Thoughts of the Frustrated BloggerMy Profile

      • Chadrack
        Follow me on Twitter:

        “Hate to do something new?” Does it mean you weren’t doing this before now? Well, actually Google did not introduce anything new. It only succeeded in fine-tuning its echnology to catch up with what black hat SEOs were doing. So, we shouldn’t fret over the updates.

        Btw. EDM(exact domain match) update really did not destroy niche sites as a business model. I recently started a niche blog which is really an exact match domain and I can say that right now, with just about 8 articles published on that site, it is already driving traffic from the search engines and with very good rankings for that matter!

        I truly believe that what Google tried to discourage about the exact domain match update is one-page sites that wants to use the power of domain relevancy to get high rankings. If your exact domain match sites is constantly being updated with relevant content, Google will definitely give you the ranking you deserve.
        Chadrack recently posted..Top 3 Reasons Why You Should Use SEO Content For Your Online Marketing!My Profile

  8. anis
    Follow me on Twitter:

    I really learned a lot from this post this awsome article clarified to me lots of things I just can’t thank you enough bro keep it comin’
    anis recently posted..How To Manage Your Finances With Your SmartphoneMy Profile

  9. I have almost stopped using SEO anchor texts; I just go with the flow. Using keywords, especially if they’re long tail will surely give a spammy look to the link. And for sure, search engines don’t like them as well! So why use them. Keeping it natural works great.

  10. SEO is facing lot of change on day by day. I don’t understand what I do to get good ranking on SERP. I’m little confuse :(

    • Rasmus
      Follow me on Twitter:

      Hi Siya

      I think a lot of people are confused. SEO used to be simple to explain. Do your on page SEO (titles, url and keyword density) and just build links.

      Now we cannot just build links but must focus on high quality links (hard to get) and remember to vary the the anchor text. Basically we now have the term “over optimized” that Google uses when your site (and links pointing to it) has the anchor text too many times.
      Rasmus recently posted..Thoughts of the Frustrated BloggerMy Profile

  11. Salman
    Follow me on Twitter:

    Covered almost everything that one needs to know to run a safe link building campaign. Link and anchor text diversity is a must these days !
    Salman recently posted..Why use VPN on iPhone?My Profile

  12. Glad to see your post @Rasmus Lindgren on emfastincome. Really informative and grateful post share. Thanks a lot.
    Muhammad Reaz recently posted..The Important Considerations For Choosing A Windows Dedicated ServerMy Profile

  13. Josué Mota says:

    We have to be careful when making links to link to not jeopardize our position in rank.
    Thanks for the tip.

    • Rasmus
      Follow me on Twitter:


      Before most SEO specialists agreed that there was really not a term such as “too many links”. Now they are discussing if poor links and over-optimization can actually hurt your site (and you can thereby also hurt your competitor negative by building spammy links to their site).
      Rasmus recently posted..Creating an Online Business in 2013My Profile

  14. Atul Kumar Pandey
    Follow me on Twitter:

    Thanks for sharing this valuable post.
    Link marketing is an awesome technique to get better rank in search.
    Atul Kumar Pandey recently posted..Top Reasons Why You Opt for Brochure PrintingMy Profile

  15. PrIyAnGsHu from Finance Blog
    Follow me on Twitter:

    Great topic Rasmus. Yes, after Google announced this new update, according to which, they are removing the sites from their search index, which buys links to get ranked higher rankings on the SERPs. But, we can easily pass this update, by giving away relevant backlinks from appropriate anchor texts. For example, if you are writing a paid post about digital displays, then you may insert an anchor text – “find best digital displays” with linking to the sponsor’s site, and the post should be about digital displays too. That will certainly do it, and help you pass over this new link algorithm update.
    PrIyAnGsHu recently posted..Top 10 Business Entrepreneurs from IndiaMy Profile

  16. Aman Bansal
    Follow me on Twitter:

    Really helpful article for my blog.My blog is suffering a lot because of the “OFF” page seo and backlinking.Yes,your this article is going to work for me a lot.
    I want to ask you that if I do backlinking daily then it will work nicely or not.Almost daily I do “ON” page seo.
    Aman Bansal recently posted..The Best Way to Optimize Image on Google and Other Search EnginesMy Profile

  17. Sue Neal
    Follow me on Twitter:

    Great advice, Enstine – I’ve also read elsewhere that textual links need to be as natural as possible and that where backlinks are concerned it’s quality not quantity that counts.

    At the end of the day, I think this is a good thing because it means it’s the really good stuff that should end up on page one, rather than rubbish sites with a ton of carefully constructed links and strategically placed keywords.

    Sue Neal recently posted..Are Disqus or Livefyre the Answer to our Blog Commenting Woes?My Profile

  18. Hey, Rasmus, thanks for an awesome article. Although I don’t (and won’t ever) claim to be an SEO expert, some people call on me to help them with their SEO stuff. Your “ugly sites” reference in the above article got me thinking. Mind sharing your definition of good blogs?

  19. Deepak Mehra says:


    I am happy to visit this post.This post is really helpful and we could improve our website by reading
    our visitors mind.Thanks for sharing!

  20. thanks for this informative post .this post is very helpful for me .i learn many new thing from this Post

  21. Hi Rasmus,

    Great post! Agreed with most of what you wrote. What do you think is the optimal link velocity for a new website though?

  22. Hey Rasmus,
    It’s a quite big content about links and you got it all. Thanks for sharing the informative post! :)
    Amal Rafeeq recently posted..6 Dynamic Ways To Promote Your Blog By Advertising For FreeMy Profile

  23. Samir
    Follow me on Twitter:

    As a guy who’s been doing SEO as well as blogging for over 5 yrs now, I must say that you’ve pointed out a very important, very obvious yet very neglected fact related to link building.
    Almost all webmasters worth the name know that striving for NATURAL SEO is what works for Google SERP rankings in the long term, but few actually sit down and make a bullet list!
    Samir recently posted..England Royal Third In Line – Kate Middleton In LabourMy Profile

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