Obviously, with the update in 2012 known as the Penguin update internet marketers, SEO’s, small online businesses are all scurrying to see why they have lost their rankings on Google. Time and time again I troll the forums to find out what problems people are having. More often than not they are getting duped with exact anchor text.
So what does this mean? Should you completely redo your website or start over from square one? No, not by any means, because starting a new website means your starting on a domain that isn’t aged and you will have to let it be for quite sometime before you see any results in Google.
Mix Up Your Anchored Text – Links Need To Be Natural
Upon, looking over your backlink profile you need to make sure you make it look as natural as possible. This could mean anything from putting your url, variations of your keywords, some “click here”, “more information”, ect. The focus needs to be how people would naturally link to your website or blog. I can’t stress this point enough!
So let’s say you have a site that had number one rankings for your keywords but nearly 90% of you keywords were exact anchors. The solution is going to be every link you build needs to NOT be your anchor text. You want to dilute that number down to 20-30% exact anchors. Mix up the anchors not all the same anchors because this looks odd! This is a conservative approach, but a tried and tested method that actually works.
So if you have a ton of exact anchors then you’re going to have to work harder and harder in order to get your backlink profile back in order. Now only a fool would try to dilute this in a day or week and sit back and wait for their rankings to return. This looks unnatural to Google and link velocity is a key factor.
Link Velocity – Don’t Forget About It
As a general rule of thumb, you need to keep it slow and constant. Meaning if you do 5 blog comments a week and two guest post (and any other methods) make sure you keep a slow and steady amount of links coming to your site. Google will take note and over time your rankings will slowly start to climb back up to the first page of Google.
It’s been said that the turtle wins the race verses the rabbit because he takes the approach of pacing himself, rather than rushing very quickly and expending all his energy. The same can be said about Google and SEO; slow and steady wins the race. Lot’s of internet marketers look for results quickly, which really isn’t going to happen unless you do something 100% blackhat.
Quality of Links
This is another major concern you need to strongly consider when building links. Don’t make the mistake of using crappy fiverr.com links, profile links, paid links, or any other low value linking methods you can think of. Believe it or not 1 quality authority link can beat 2,000 crappy links. I have tried and tested this over the years. Focus on quality and if your hiring a SEO company to do your SEO make sure they are not taking any shortcuts and blasting your site to ugly sites.
Is there anything you think I have missed in this article? Please feel free to leave your comments down below.
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