5 Reasons Why you shouldn’t worry about Google Author Rank

The concept of Google Author Rank has caused quite a stir in the SEO world and has started a lot of debate in the Blogging Communities. It is supposed to become one of the most significant changes in the recent Internet history adopted by Google.

Recently, I wrote an article on it for a guest post on another blog. It received quite a few comments. Some mentioned that it was a great step being taken by Google. But a few of them got worried after reading the article. They believed that this step was going to endanger the new bloggers and some of them may even get wiped out from the search results. I couldn’t tell them how wrong they were (that would be like arguing with them) and they didn’t know what they were talking about.

So, I decided to write an article on why we shouldn’t get worked up with the Author Rank. Here are my top reasons for why I don’t worry about it. 

google author rank

1. Content Relevancy

Since content is the most crucial part of any blog, so this is going to be my first point. By content relevancy, I mean the relevancy of the content on your blog with which the user is searching for on the Internet. Didn’t get it ? Let me explain.

Now most of you know that Author Rank is also going to take into account the circles of people you’re in. For example, let’s say you as an author are in 100 circles and another author is in 500 circles.

Now let’s say a user is searching for information on a WordPress plugin. Suppose both the other author and you have written about it on your respective blogs. But let’s say that your post is much better than the other author’s. Since Google algorithms prioritizes quality content at the top, your post is bound to be higher in the search results than the other author’s. It necessarily doesn’t mean since the other author is in 500 circles his result will always be on top.

Otherwise, the Internet would have been full of results from Amit Agarwal’s blog (he is in 8,72,004 circles as of 17th Dec, 2012) and has written articles probably on everything. So, keep producing quality and relevant content for your readers.

2. Author Rank is not only based on Google Plus

This is a common misunderstanding I have seen floating around the communities. You don’t have to get worked up with the Author Rank and neglect every other social networking websites and use only Google Plus. If you’re doing, this then you are wrong. If you read my guest post on omegaweb, you will see that the Author Rank will also take into account your activities on other social media sites.

Do what you normally do. Keep sharing your posts on the social media sites like you usually do along with Google+ and you will be just fine.

3. Keep on Guest Posting

Guest Posting is now very common and all of us guest post frequently on other blogs. Everyone is doing it to become an established blogger. This will become much more important in the coming months. Since this is nothing new and all of us know how to guest post so there’s another less reason to stop worrying about the Author Rank.

But keep in mind that, when you guest post you should add your Google+ profile link to your article and the site’s domain in the contributor section of your profile, so that you get the authorship markup.

4. Backlinks and Pagerank

Don’t worry I’m not going to brag about how to build your PR by gaining backlinks. Everyone knows how to do that. The one thing I like to point out is that you shouldn’t neglect PR. It is going to be considered when your Author Rank is calculated. Although, some bloggers have started to question the role of PR in the search results, my advice is if Google isn’t neglecting it, you shouldn’t either.

So, keep doing whatever you’re doing to increase backlinks but refrain from using black hat techniques.

5. Social Media Subscription Plugins

This is also nothing new. All of us already use most of social media plugins like twitter follow button, Facebook like box, like and share button, +1 button etc. to increase our reach in the social networking sites.

What you can do to get in more circles is to use the Google Plus Follower plugin which was recently launched by Google. Like the Facebook like box, it shows the faces of the people whose circles you are in. This blog uses one on it’s sidebar. Make sure to check it out.

Conclusion

If you look at the 5 reasons above you will see that there is nothing new that you have to do for building your Author Rank. Keep doing what you’re doing. Concentrate on writing quality content and backlinks and PR will surely follow you and with that the Author Rank.

Are you worried about the Author Rank ? Don’t hesitate to share your views with us in the comment section. I’m sure this post will also help some of your friends. Please share it with them on Facebook, Twitter, Etc.

Meet Lahaul Seth

Lahaul Seth has written 3 post in this blog.

Lahaul Seth is an engineering student who loves surfing the internet and loves to write articles on social media, seo, internet marketing, blogging tips and plugins. He is also a programmer and a web developer. He mostly writes on his blog - Blog Tips Codes. He has also recently launched a new WordPress blog - LionBlogger.

About Lahaul Seth

Lahaul Seth is an engineering student who loves surfing the internet and loves to write articles on social media, seo, internet marketing, blogging tips and plugins. He is also a programmer and a web developer. He mostly writes on his blog - Blog Tips Codes. He has also recently launched a new Wordpress blog - LionBlogger.

Comments

  1. Ian Eberle
    Follow me on Twitter:
    says:

    Wow, Lahaul, you’re guest posting everywhere! Your author rank will be pretty high by the time it’s truly a big part of Google’s algorithm…

    I wish I had that much time to guest post everywhere.

    Keep up the good work.
    Ian Eberle recently posted..Google Author Rank: The Next Big Thing In SEOMy Profile

  2. ileane
    Follow me on Twitter:
    says:

    Lahaul, I hate to disagree with you about this but I think it is the title of the post that is very misleading.
    For example, in your point number 4 you mention page rank. I’m not sure you realize this or not but people who are writers don’t even need to have a website in order to get author rank.
    Author rank is all about the content that you write and it doesn’t matter who’s site it appears on.
    You use the example of Amit Agarwal (I’m a fan of his content too) but it’s not really a great example. Here is what people are getting confused about. Let me put it this way, do you think that every single piece of content that Amit writes appears on page one of Google search? Of course it doesn’t. But since he is consistently putting out quality content – those articles that he does rank well for will show up for people who have him in circles AND if they have personalized results turned on.
    One more thing about Author Rank – just because your picture shows up in the SERP it doesn’t guarantee that someone will click on it. That only increases the likelihood that they will.
    For example, perhaps I already read Amit’s post on a given topic – I might just be looking for a fresh face!
    Bottom line, I think all bloggers SHOULD be concerned about Author Rank and they absolutely should be actively using Google+
    ileane recently posted..Blogger Interview: Dan Norris from Web Domination Launches Inform.lyMy Profile

    • Lahaul Seth
      Follow me on Twitter:
      says:

      Hi Ileane,
      Thanks for sharing your views. But don’t you think PR of the site on which the author is writing content would be a factor when the rank is calculated. Even if the author doesn’t have a site of his own, there should be some sort of measurement of an author’s content. Quaility is the key. But there should be other measures as well.
      For example, we shouldn’t link to spammy websites because that would cause more harm to our site than the spammy site. Similarly, if an author writes for a say low quality site, wouldn’t that effect his rank (even if he writes a great content).
      So,in this case the authority of the site on which you are posting comes into play. And PR is a big measurement of authority.
      I don’t mean to disagree with you. I’m just sharing my thoughts.

      • Garen
        Follow me on Twitter:
        says:

        Honestly, I don’t think PR matters much anymore at all. 2-3 years ago it had a bigger impact on Google rankings and how trustworthy Google deemed your website. People started gaming Google left and right though. Google took note and adjusted their algo. I know this for a fact, and having quality links from trusted sites (also relevant) is best. I use SEOmoz Pro to check the MozTrust to make sure the site is an authority or somewhat of an authority. I don’t even bother with pagerank anymore.
        Garen recently posted..PR – It Doesn’t Mean Beans!My Profile

      • Ian Eberle
        Follow me on Twitter:
        says:

        Ileane,

        I’m going to have to agree with Lahaul on this one. Think about it: If I wrote a guest post for ProBlogger.net or a guest post for some blog that has been setup for less than 24 hours, you’re saying the impact on your Author Rank will be the same? It just seems like it would make more sense that if you write on authority websites, it would give you an advantage somehow. Because I can’t see how Google would allow all websites to be equal when it’s obvious that sites like WhiteHouse.gov, The New York Times, CNN, etc have more power and should be treated thusly.
        Ian Eberle recently posted..How To Recognize a Phony BloggerMy Profile

  3. Ileane
    Follow me on Twitter:
    says:

    Lahaul, Garen and Ian,

    I think you misunderstood my point. I am referring to the page rank of the writer not of the site the article is written on.

    My point is that Google came up with Author Rank to consider the authority of the person, not the site the content appears on. That is the whole point of Author rank. It’s there to distinguish a writer as and their Authority on a given topic.

    It’s interesting that you use the example of ProBlogger because from what I can tell (correct me if I’m wrong) all of the guest authors over there are NOT getting their Google Authorship at the moment because they don’t have the rel=author tag on their posts anyway. Therefore it’s not even counting towards their Author Rank.
    Ileane recently posted..What Is Google Author Rank – Everything You Need To KnowMy Profile

  4. Garen
    Follow me on Twitter:
    says:

    Hey Ileane,

    Yeah I understand Author Rank basically just to show who is the real author. Since there are so many site scrapers Google had to do something to combat the duplicate content. :) Pretty cool that Genesis actually embed this in their code now!
    Garen recently posted..Free Domain and Hosting GiveawayMy Profile

  5. Adrienne
    Follow me on Twitter:
    says:

    Hi Enstine and Lahaul,

    Well I must admit when I saw this headline I also thought oh no.

    I definitely 100% agree with everything that Ileane said and I’ll also add something else. Google Author Rank also helps give you the authority of creating good content when other’s are stealing it and trying to make it their own. You are listed as that author of that content and no one else so to say that’s not important is kind of like saying it’s okay that others just grab my content and do with it what they may.

    Just wanted to point that out as well. Ileane has already fought the good battle here. :-)

    ~Adrienne
    Adrienne recently posted..30 Very Important Tools I Use For BloggingMy Profile

  6. Shathyan Raja
    Follow me on Twitter:
    says:

    Good. I have been thinking a lot about this and worying. We need to concentrate on many things as a new blogger. The blog PR, DA, PA, Alexa rank, Site links, etc etc. And this Author Rank was one of the factor which I use to worry and work on to improve it.

    But now after reading I think is a waste of time spending to build our Author rank in Google.
    Shathyan Raja recently posted..Rumour or Real ?? Samsung Galaxy S 4 release date is March 4, 2013 at Pyeongchang, KoreaMy Profile

  7. this site says:

    I would like to thank ileane for sharing and helping others with her expert insights on author rank.

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