The concept of Google Author Rank has caused quite a stir in the SEO world and has started a lot of debate in the Blogging Communities. It is supposed to become one of the most significant changes in the recent Internet history adopted by Google.
Recently, I wrote an article on it for a guest post on another blog. It received quite a few comments. Some mentioned that it was a great step being taken by Google. But a few of them got worried after reading the article. They believed that this step was going to endanger the new bloggers and some of them may even get wiped out from the search results. I couldn’t tell them how wrong they were (that would be like arguing with them) and they didn’t know what they were talking about.
So, I decided to write an article on why we shouldn’t get worked up with the Author Rank. Here are my top reasons for why I don’t worry about it.
1. Content Relevancy
Since content is the most crucial part of any blog, so this is going to be my first point. By content relevancy, I mean the relevancy of the content on your blog with which the user is searching for on the Internet. Didn’t get it ? Let me explain.
Now most of you know that Author Rank is also going to take into account the circles of people you’re in. For example, let’s say you as an author are in 100 circles and another author is in 500 circles.
Now let’s say a user is searching for information on a WordPress plugin. Suppose both the other author and you have written about it on your respective blogs. But let’s say that your post is much better than the other author’s. Since Google algorithms prioritizes quality content at the top, your post is bound to be higher in the search results than the other author’s. It necessarily doesn’t mean since the other author is in 500 circles his result will always be on top.
Otherwise, the Internet would have been full of results from Amit Agarwal’s blog (he is in 8,72,004 circles as of 17th Dec, 2012) and has written articles probably on everything. So, keep producing quality and relevant content for your readers.
2. Author Rank is not only based on Google Plus
This is a common misunderstanding I have seen floating around the communities. You don’t have to get worked up with the Author Rank and neglect every other social networking websites and use only Google Plus. If you’re doing, this then you are wrong. If you read my guest post on omegaweb, you will see that the Author Rank will also take into account your activities on other social media sites.
Do what you normally do. Keep sharing your posts on the social media sites like you usually do along with Google+ and you will be just fine.
3. Keep on Guest Posting
Guest Posting is now very common and all of us guest post frequently on other blogs. Everyone is doing it to become an established blogger. This will become much more important in the coming months. Since this is nothing new and all of us know how to guest post so there’s another less reason to stop worrying about the Author Rank.
But keep in mind that, when you guest post you should add your Google+ profile link to your article and the site’s domain in the contributor section of your profile, so that you get the authorship markup.
4. Backlinks and Pagerank
Don’t worry I’m not going to brag about how to build your PR by gaining backlinks. Everyone knows how to do that. The one thing I like to point out is that you shouldn’t neglect PR. It is going to be considered when your Author Rank is calculated. Although, some bloggers have started to question the role of PR in the search results, my advice is if Google isn’t neglecting it, you shouldn’t either.
So, keep doing whatever you’re doing to increase backlinks but refrain from using black hat techniques.
5. Social Media Subscription Plugins
This is also nothing new. All of us already use most of social media plugins like twitter follow button, Facebook like box, like and share button, +1 button etc. to increase our reach in the social networking sites.
What you can do to get in more circles is to use the Google Plus Follower plugin which was recently launched by Google. Like the Facebook like box, it shows the faces of the people whose circles you are in. This blog uses one on it’s sidebar. Make sure to check it out.
If you look at the 5 reasons above you will see that there is nothing new that you have to do for building your Author Rank. Keep doing what you’re doing. Concentrate on writing quality content and backlinks and PR will surely follow you and with that the Author Rank.
Are you worried about the Author Rank ? Don’t hesitate to share your views with us in the comment section. I’m sure this post will also help some of your friends. Please share it with them on Facebook, Twitter, Etc.