How to use Google Webmaster Tools to improve ranking

Google Webmaster Tools is a great tool for webmasters. The unfortunate thing is that most webmasters and bloggers don’t know it. It’s a powerful platform through which you can see into your SEO strategies and improve big time.

In this post, I want to show you a smart way to gather vital information from your Google Webmaster Tools Search Traffic section and push your site up to page 1.

Log on to your GWT account and select the site you want to boost its ranking. What we want to do is get the keyword that brings the most impressions, get the article to which it pulls traffic and optimize it for better ranking.

google webmaster tools

While in your GWT account, click “Search Traffic” and then “Search Queries

On the screen that follows as shown on the image above, Click “impressions” to order the entries. The keyword that triggers the highest number of impressions will be pulled up.

To see which page this keyword pulls traffic to, click the keyword. This will also pull out some SEO statistics including the position in search webmaster toolsHow is this information important ?

You can actually use this information to get the most accurate position of your pages on SERPs linked to specific keywords. This will help in your SEO efforts to rank well for a certain keyword. Depending on the keyword strength and search engine result page, you can measure the amount of work needed to improve the rankings.

If you are on page 2 or 3 and if the keyword competition is not so hard, you can do a couple of things to push it to page 1. If you are on page 1 already, you can do a couple of things to push to pisition1.

How to improve ranking of specific page

Now we know the url and the keyword that pulls traffic to it. So it becomes fairly easy to do some tweaking and pull more attention to it. Here are some few ways to boost it up:

1 – Get more social shares on that specific url: Submit it to sites like JustRetweet and EasyRetweet for more retweets, Facebook likes, Google+. These social signals will have a more positive effect on it

2 – Edit the article with more information: This is probably one of the things to do to attract more ranking. Just by adding more insightful content on the article, tweaking the title and description can improve click through.

3 – Do some more backlinking to that page: The more links you get to that page, the better the ranking. You can do more blog commenting linking back to that page. Do more gust posting and grabbing links to that same page. There are more ways you can build more links to that page but I recommend not using the exact keyword as anchor text as this can be deadly.

4 – Add a video on the articles: This is closer to point 2 above but I wanted it separate as it carries more weights. Videos will help it rank better on SERP. Host the video on Youtube, link back to the article.

Time now to go to your GWT and follow these steps to improve ranking and get more traffic from search engines.

Let me know what you think about this post. Share your thought in the comment box

Meet Enstine M. Muki

Enstine M. Muki has written 169 post in this blog.

Full Time blogger and Creator of Check out my blog where I share actionable tips on how to make money blogging.

About Enstine M. Muki

Full Time blogger and Creator of Check out my blog where I share actionable tips on how to make money blogging.


  1. Hello Enstine,

    I usually use Google Webmaster Tools to saw the ranking of my blog post. It is one of the nice tool to know about blog post ranking. Recently I have added one of my old post with new content and also change its title.. Hope Google will give me 1st page rank for my post..
    Himanshu recently posted..50+ Best Masonry WordPress ThemesMy Profile

  2. Thanks Enstine for the share.
    I’ve been ignoring the power of this powerful tool – GWT – I guess it’s time I looked into it.

  3. I love point number 1 and 2, adding more content to your blog post especially feeding the first paragraph of your post with keywords will surely improve the blog post ranking. and sharing it my fans on Facebook increase my blog traffic.
    this methods works for my old blog posts too.
    great article enstine. thanks for sharing.

  4. Hi Enstine,

    Ah…glad to know something from before I read it on your blog ;)

    Yes indeed, impressions give a very clear picture of the posts you can easily work on to bring up their positions – just as you mentioned so well. I used to do that with my writer’s blog because that was a more focused niche so to speak of. However, with my present blog and the vast niche it has, I see a lot of my keywords rank – so one doesn’t know what to target or leave out any longer :)

    Thanks for sharing this with us. Have a nice week ahead :)
    Harleena Singh recently posted..30 Top Men Bloggers of Aha!NOWMy Profile

  5. Ishan Patel says:

    But due to some policy of Google, keywords are not shown. It is good in past time, where you can research good keywords from it as well as Adwords keyword finder.

  6. Joseph Adediji says:

    Great Post Enstine, a lot of people don’t know about this awesome feature of Google webmaster tools.
    Though, I know about it, but I seldom use it. I guess I will give it more usage now. :-D

  7. Hi Enstine,

    This is indeed easy but still very effective method to follow. I have already logged in my Google Webmaster account and walked through the steps you mentioned. I didn’t know that we can get more info about our keywords when clicking on it! But still don’t know why there appear more than one location for the same keyword?( referring to the second image in your article). Would that be the historical behavior for that keyword?
    And, by the way, I discovered some good keywords ranking on position 1 , thanks a lot for helping me find that out :)
    Dima Al Mahsiri recently posted..How to Treat Dry Skin in Winter?My Profile

  8. GWT is something I have completely ignored – I check it every few weeks or so to see if there are any highlighted issues but never delve too far into the tools available.

    Now I know this info is available I’ll definitely be taking a closer look.

  9. Hi Enstine
    Great reminder. I have mine linked to analytics, but never go over to webmaster tools.
    It sounds like some information is there that I really should be loooking at.
    I have an idea what terms and pages are ranking from the data that I see on analytics, but not specific stuff like you have shown
    thanks for the post
    Ashley Faulkes recently posted..What can you learn from the Best Twitter Bios?My Profile

  10. Thanks for the great share.. I usually used Google webmaster tools for most of my sites..

  11. Arun Kallarackal says:

    Hi Enstine,

    As you said, GWT is unavoidable. It helps make a blog Google friendly. You’re right, many bloggers, especially new ones are unaware of it. Even I committed the grave mistake of ignoring GWT in the beginning.

    Coming to your article, I’ve been using this tool to have a watch on queries and CTR. But the tips you described, most of them are untried. Looking forward to implementing them.

  12. Hii.. Enstine

    Nice post ! and fully explained Trick is posted by your, awesome dear.
    And I’m also using this Tool to Fast index my Link with Google. From this week I have started also work with Bing Webmaster. this is also very Good and both tools are easy in use.

    So, Now i’m getting Few traffic but all over is organic . Because my blog is onle month is lod so, i’m doing hard work with my blog.

    THANKS Enstine to Share this Article. :)

  13. Wow, I just started blogging and did not know how exactly google webmaster tools could be of help. After reading this article, I have realized that I was missing so much and I’m going to start using google web master tool immediately. Thanks so much for sharing. I appreciate.
    Ngah Benoit recently posted..How to know when you’re in loveMy Profile

  14. Hi Enstine,

    Thanks for sharing these useful insights. I use Justretweet regularly, it is a great asset to increase social media signals for a specific page. Only thumbsdown is, it doesn’t allow linking to the homepage.
    Gautham Nekkanti recently posted..CBSE 12th/10th Exam Datesheet | CBSE Timetable 2014My Profile

  15. It’s great tips, after reading your posts I signed up GWT tool and using it

  16. Hi Enstine,
    Nice post indeed, Google webmaster tool is nice lace to find out ranking of our web pages.Really nice tips you shared and some nice tweet ideas. thank you for sharing.

  17. Aras Androck says:

    Is Google Analytics a part of the Google Webmaster Tools package?

  18. Tharun
    Follow me on Twitter:

    Hi Ensitne,
    No doubt this is an awesome article. Many new bloggers don’t know how to use google webmaster tools effectively. You did it here. I know you give us quality content.

    Really we need to consider those keywords and improve ranking to our site. Those keywords surely drive good traffic to our blog. Thanks for this article.
    Tharun recently posted..Tips to Drive More Targeted Traffic To New Blog PostsMy Profile

  19. Nikhil
    Follow me on Twitter:

    We are getting link from youtube also but it is do no follow. It really helpful to get attract more peoples because youtube or other videos are rank top in Google, therefore links from video description getting high value.

    It’s important to take links from high PR sites and high DA site.
    Nikhil recently posted..MPSC 2014 Schedule Time Table Exam DateMy Profile

  20. Paras Sharma says:

    Oh that’s great I was not aware of the the position tracking in Google webmasters thanks for that dear…..

  21. Prem Pandit says:

    It is the best way to get on top page of google as well get more traffic for site. thanks for sharing.

  22. Ibeagle promo says:

    Great Tips. Google Webmaster tools is Really Helpful for Every website for Seo. it build a Relation with website and search engine. Google can index any website date by webmaster tools.

  23. HI Enstine thanks for the great share .I am not using webmaster for my site but now after reading this usefull content i will use it and improve my site ranking.

  24. Hi Enstine
    It’s a fact that your blog posts are so unique and interesting and I enjoys a lot while reading your posts because you explained your post very deeply in a very easy and clear language. Thanks for your support and Happy Blogging :D

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