Guest posting is an important as well as a demanding blogging activity. If you have been a blogger for about a month, chances are that you have read one or more materials on guest posting. As a matter of fact, it’s one of the ways to build links, network and create friendships, pull traffic to your blog, expand your reach, etc.
Much has been written out there about this hopping blogging exercise ranging from what it is, when, where and how to do it to what Google thinks about it. I have actually written a couple of guest articles on some quite active blogs. However, I took a break from it for a couple of reasons.
At one moment, I thought there is a way to do this thing unlike everyone else and even reap more exciting results. What is the key of guest posting and how to implement it in 2014 for bigger results? I pondered over this question, came up with what I think is the answer and thought I should share my opinion with you.
NB: If you want to guest post on this blog, check these guiding points
A few facts about Guest Posting
- No blog will accept an article that’s not well researched.
- No blog will accept an article with poor grammar.
- No one will accept an article stuffed with links.
- No one will accept an article with affiliate links.
- No one will accept an article that overly promotes a promote.
- No one will accept an article that’s published elsewhere.
- You lose ownership of any article published elsewhere.
- Few blogs will accept posts from non bloggers.
These points and more make the exercise so demanding. Sometimes it becomes difficult to decide whether to submit an article to a guest blog or publish it on yours. After making a final decision to submit it to someone else’s blog, you will want to get the best in return.
What are some of the things you expect?
- Increase in relationship
Now I have 5 questions to ask. I want you to think about them as these will help re-define our guest posting strategy for the coming year ;
- Which of these things I just listed above is most important?
- How many articles did you submit off your blog this year 2013 ?
- How many blogs did you submit your articles to this year 2013 ?
- Which of the blogs you submitted to generated the best results in 2013 ?
- What is Google’s point on guest posting?
Let’s focus on question 4
You may have wasted a lot of energy and resources scattering contents here and there hoping for some better results. If you look back trying to locate the blog that generated the best results, that will so much point you to the right direction for better results in the up coming year.
Must of us have written sporadic and irrelevant content this year. With no real defined strategy, we remained in the excitement of having our articles accepted and published on some ‘so-called’ popular blogs.
While scrambling and striving to collect everything on the table, you may lose all. That’s a fact! So what do you really want in guest posting? About 5 or more things can be achieved (Backlinks, Traffic, Increase in relationship, Sales, profit, etc ) but is guest posting your only strategy to achieve these? Why not locate 1 or 2 and focus?
My take for the next year
To get exceptional results guest posting in 2014 and the years to come, I’ll be focusing on 1 or 2 popular blogs in my niche, posting at least once per week on any of them. What this will do is create authority and establish me on these few popular blogs as a solid author and blogger.
While this may not diversify link source, I will build a solid traffic source, create relationships in a more constant way, make sales and profit.
Get back to the list of blogs that did well for you in the past year(s) and select the first 2 blogs. Constantly submit content to them in the years to come.
Which is better?
100 articles on 100 averare blogs or 100 articles on top 2 blogs ?
Linking in Guest articles
Most blog owners don’t frown at links back to your content except you go beyond acceptable limit. In any case, there are generally 2 ways to link back to your articles from any guest post;
- Keyword link: If this is poorly done, you may fall out with search engines. Diversify your anchor text and avoid using exact targeted keyword. The keyword link has a weaker CTR but may pull quite targeted clicks to your links.
- Call to action link: In the keyword link, you simple link a keyword to an article. The call to action link approach is stronger and has a higher CTR. This is the winning method to pull traffic from guest content to your posts.
Some quick examples of call to action links:
- … I encourage you read this post on my blog where I share ….
- … On my blog, a guest author provided more insight on … Check out this post for …
There are many of such phrases you can curl to (kind of) force readers to click and visit your blog. The fun is, most blog owners will accept it.
In the call to action link, you really don’t have any issue with keywords. Over 50% of readers will surely click this kind of links to your recommended article.
Share your thoughts!
what do you think about this? Are you working on new strategies in 2014? Share your thoughts in the comment box below.
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