The first thing that you need to know is what Penguin targets.
What does the Penguin algorithm target?
There have been thousands of blog posts ever since the Penguin algorithm was released but do you know for sure what it actually targets.
Many bloggers don’t have an idea of what it actually targets.
I have experimented with sites to find out what lands a site into the Penguin trap. I gave a site wide link from one of my oldest blogs to a new niche site with the exact match anchor text.
This was done just days prior to the Penguin 2.0 and guess what happened- the site dropped like a stone in the SERPs and guess what happened when I removed the site wide link.
It came back for every keyword that the site was targeting.
If your site has anchor texts targeting the main keyword which is also called the money keyword for over 60% of the links then your site would definitely land in a penalty.
That is just one aspect of Penguin. However Penguin is a double impact missile.
The sites from where you get links need to be relevant to your site. If you are running a niche site on fitness then get links from sites that are built around fitness, health etc.
These are the two most important things that you need to be know about Penguin.
Recovering from penalty, the problem
If you visit the top SEO blogs out there like Searchenginejournal, Searchenginewatch etc. you will sometimes see posts on recovering from Penguin, identifying a negative SEO attack, guides on removing bad back links etc.
However what irritates me the most is that they always suggest Link Detox for this. From their posts it seems that Link Detox is some magical tool that would automatically erase all the spammy links that have attached themselves to their sites. But it is quite a simple automated tool — which asks you to enter your URL — and then finds the bad links and tells you that you need to disavow them.
When it shows the bad links, just to make you jump they will name it as toxic.
I feel that the reason why those SEO blogs suggest this tool may be because they have their clients as some huge e commerce site or finance sites who can afford shelling out that much.
The other thing is that most of these sites have millions of links that needs an advanced tool like Link Detox.
I find that option very costly since automated queries can cost as much as $1800 per month.
.A month ago I discovered a tool called Monitor Backlinks that has the potential to help us recover from Penguin penalty because it can identify hard to find bad back links. The service is quite reliable as they fetch back links with the help of ahrefs api and when ahrefs starts at $79 per month this one is very cheap at $19 per month.
If you connect with Google analytics then these guys send you e mails whenever new links are built and whenever links are lost.
It would be perfect for someone who fears a negative SEO campaign or wants to monitor the progress of a link building service.
It checks these things:
- 302 found
- 302 not found
- 400 bad request
- 403 forbidden
- 404 not found
- 500 error
- 503 error
- no follow
- server down
- moved temporarily
plus the page rank, moz rank and domain authority of the links. You can also export the links after checking them.
But what is really cool about this service is that and this is something not even the developers are advertising.
You can import your backlinks to this tool and get them analysed,even up to 15k links.
The price does increase for that but but for small niche sites this is ideal.
It works great if you are using a link building service or tool and your site gets slapped. Since you already have the backlink profile you just need to import and see what you need to remove.
There are however a few problems:
Once you enter your url and check the links, the only job that remains is to export all the backlinks to the disavow tool
And I have just named the next Google update.
Share your thoughts
I’d like to hear your thoughts on this. Share with me in the comment box