The “killer content” that kills your blog!

In recent times, I have read tons of blog articles with a lot of interest and satisfaction. That notwithstanding, most bloggers are being driven off the pitch by their very own desire to produce what they call ‘killer content’. I get often very pissed off when I read an article in my niche that is written with lots of jaw-breaking and uncommon terms. If you want your readers to understand you, why not be as simple as possible? Why not Keep It Simple? (KIS) 

Killer Content is not jaw-breaking terms

You must be able to write in simple and understandable language. Avoid using hard terms and long sentences. These only go a long way to confuse the reader and keep him annoyed. We did not go to the same university! If you want me to read your article, share and comment it, you must write in common words. I’m not interested in your use of crazy terms

Killer content is not very long posts.

It’s crazy how some bloggers think it’s being long that brings results. I’m not against long posts though. Don’t get me wrong! However, I have seen a lot of repeated phrases in many blog posts. That makes it so boring. If you don’t have enough fresh content for a long post, keep it short and sweet. Killer content must not be long. You are simply killing your blog.

Killer content is not writing for search engine

Some bloggers still don’t get it! There is so much out there about SEO optimization but most people read it from the bottom. That makes it difficult for them to understand. Don’t get obsessed about SEO. If the perfect onpage SEO measure is not up to 5% of your article, why risk 95% that’s meant for human readers who click the links and place the orders?

Don’t get me wrong on this point! I love SEO and encourage it under 5%.  what I’m driving home is if you want to write killer content, write it for humans first.

3 components of killer content that does not kill

Killer content is content that gets people to take the action you want. It does it without tricks, lies or false promises. These are the three properties that make up killer content:

  1. Information: The content must be informative providing details aimed at clearing every iota of doubt in the mind of the reader.
  2. Relevance: The reader must find the content addressing the right issue with precision.
  3. Satisfaction: The reader must find satisfaction at the end of reading your content.

Taking the Action!

This is the crown of every killer content. If the reader fails to take action, then the content is a waste. There are different types of actions:

  • Subscription to list
  • Purchase of item
  • Leaving a comment
  • Sharing to Twitter, Facebook, etc
  • Linking to the article
  • Talking about the article
  • Etc
Now, I want to hear from you in the comment box below. What’s your understanding of “Killer Content” and how not to let it kill our blogs ;)


Meet Enstine M. Muki

Enstine M. Muki has written 169 post in this blog.

Full Time blogger and Creator of Check out my blog where I share actionable tips on how to make money blogging.

About Enstine M. Muki

Full Time blogger and Creator of Check out my blog where I share actionable tips on how to make money blogging.


  1. Raplus
    Follow me on Twitter:

    Nice post Enstine. And also your post title is very attractive. Actually I don’t like long post. (short and sweet posts are really sweet. :-D) .
    Raplus recently posted..3 Blogging Lessons You Can Learn From a Chess GameMy Profile

  2. I think killer content means an article that provides a lot of cool info to the users. it’s a post seeing which readers say “wow”. I think a post that satisfies all the needs of a reader is a killer post.
    Avi (skyhitblog) recently posted..What is The Future of Social Media? #PredictionMy Profile

  3. Parker (pgrytdal) says:


    I believe the length of your post is perfect. It was short enough for you to keep my attention span, but it was long enough to get the information across.

  4. Fiza Malik says:

    Certainly killer post specially headings :) even so content must be simple and unique. This is really a wonderful post and you described a basic things that every blogger must know.
    Thanks you for the worth full post.

  5. Adrienne
    Follow me on Twitter:

    Ouch Enstine! Dang, I’m in trouble…

    As you very well know, I’m more of a long post kind of gal. I can’t help myself, I just get to going and the next thing you know I’ve written a mini report practically. Now my info might not be the more awe inspiring but I do think I keep people’s attention. Although I have a call to action I don’t have every readers clammering to sign up for my stuff. Oh yeah, most of my loyal readers are already on my list. Nice!

    Okay, but putting any kidding aside you did make some great points which is why I am no longer reading everyone’s content that drops by my blog. I find a lot of their posts the same as you’ve described here. I’m sorry but those types of post bore me silly and I don’t have time for that.

    I would love to help everyone who visits my blog but I’ve just decided to help those who ask and are willing to do the work.

    Great post Enstine, thanks for bringing this to light.

    Adrienne recently posted..How To Get 100,000 Blog VisitorsMy Profile

    • Hey Adrienne,
      I just got a wonderful free gift, thanks to this post on your blog. I’m really glad I did and I recommend my readers check that out while it’s still free.

      Truth is, I don’t always realize your post are long. That’s due to the quality and probably the choice of words. I’m sure others who read your blog will agree with me on this. Your writing style is such that keeps one glued to the screen and forget about the mouse for some time. That said,most of what we have out there is so skeletal and boring. Hope many of us bloggers get to this understanding and try to bring out something more meaty.

      Thanks for reading and leaving a contribution ;)

  6. Wade
    Follow me on Twitter:

    Content should always be your number one priority. I see a lot of bloggers who get excited about making tons of money and forget that their reader is the most important part of their site.

    Keep your content “killer” and you will keep your reader happy, which, in turn, will lead to a faithful visitor and website conversion.
    Wade recently posted..Using YouTube SEO For Your PostsMy Profile

  7. Sue Neal
    Follow me on Twitter:

    Hi Enstine – some great tips here. I don’t disagree with anything you say, but I think excessively short posts can also be very off-putting. I sometimes read a really brief post and feel the author just hasn’t put much effort in. We can’t all write like Seth Godin!

    I do think some long posts are excellent – if they hold your attention and they’re full of good value, there’s nothing inherently wrong with them. I read one the other day that was about 4000 words, and it was brilliant. But it’s no good if they’re boring and just full of ‘padding’.

    And speaking of boring – that’s the biggest crime in my book. No matter how long or short your post, if it’s not entertaining, you’re going to kill it stone dead.

    Thanks for a thought-provoking read,

    Sue Neal recently posted..How to Turbocharge Your Writing With Free Reference ToolsMy Profile

  8. Rahul Kuntala says:

    Yes, I agree with most of your points..

    Online readers hang out on other blogs just for two reasons: entertain or educate themeselves.

    Try to provide at least one among them, if you can offer them both (humor + information) – no one can stop your blog posts going viral.

    The fact is; to create killer content – we need to research a lot (at least to backup our points in the post).

    And I strongly believe that not every killer post is a lengthy article.

    Great insights :)

    • Hey Rahul,
      Thanks for making my blog active this weekend. It’s always a pleasure to have brains like yours read and comment ones articles.

      Now it’s weekend. I do hope you have a great one over there. Will be seeing you again here very shortly ;)

  9. Your points were well laid out. Long posts truly doesn’t guarantee ”killer posts”.

  10. Hi Enstine Muki,

    Awesome article, According to me i believe killer content is something which is unique and have written for the readers and optimized for search engines. And the main thing we should take care of it is we should make ever green which can generate ever green traffic.


  11. Akos Fintor
    Follow me on Twitter:

    Pretty sweet, my man!

    Information, Relevance, Satisfaction. These three can be the foundation of a great post.
    Sometimes I come across with great posts that I want to bookmark, mainly because I want to keep it as a reference, usually because they sit on the 3 pillars you’ve mentions above.

    thanks for the share!

  12. Who said killer content must be long? A blogger should try to come to the point as quick as possible like Daniel scocco is doing.

    What you should care about is your readers, always try to brighten your readers day with your content.
    Ehsan Ullah recently posted..8 Things You Should Consider Before Publishing Your Next PostMy Profile

  13. Galen Morgigno says:

    Wow! This post is on FIRE Enstine!

    Lots of great comments to read through. You certainly struck a chord with lots of your followers and readers. Awesome!!

    For most bloggers and niche bloggers, like myself, writing content let alone killer content doesn’t always come easy. Not everyone can write … let alone write great copy.

    It’s a learned skill. That can be honed over time and blogging daily. You make some great points here and this is a great resource for those looking to write killer content.

    Thanks Mate!!

    posted by Galen Morgigno

    • lol thanks for the nice feedback Galen. I love you, my readers and so try hard to bring something of value.

      You are very right – writing is a skill to be learned. With time, we become better writers.

      Thanks for your contribution brother!

  14. Excellent post Enstine. I agree. Even back in the days before the ‘social media revolution’ if you were using a blog as an outlet to just write for the search engines as you say it would surely fail. It should always be about the reader of the content, these days that’s more true than ever before.

  15. Hi Enstine,

    I have to agree that while I also have nothing against long posts, the fact that some bloggers create long posts just for the sake of having a certain word count is annoying to say the least. If a post is long, that’s fine to me as long as there’s no fluff or garbage thrown in. Extra fluff isn’t content and it’s certainly not “killer content!”

    I’ve been reading through your blog for about an hour now and I have to say that this blog appears to be a “no fluff” zone :) Thanks for the great content Enstine!
    Kevin Ocasio recently posted..What Is Content Curation?My Profile

    • Wow kevin, thanks for spending so much time on my blog. This has a positive effect on my search engine ranking. Thank you too for the nice words. Hope you keep coming again and again. I’ll also be glad to have you guest post here ;)

      Have a wonderful season brother

  16. Enstine,

    Well said, satisfaction of users is very important.
    There is no use of seo’d post if it does not solves the query of your user.

    BTW, would it be good to link other relevant post by other bloggers?

  17. Hi Enstine,
    I totally agree with you on this post. “Killer content” articles typically make you feel elated to start reading it, but after or during reading, all you feel is disappointment or that you have wasted a few minutes of your precious time in reading boring content (or repeating content that is written in different ways within the article).

    For me, it is a simple yet great achievement for me if my articles that I write are getting valuable comments, getting shared by others, and they are even trackbacked by other popular blogs. Considering the long time and effort that I put in writing that article, if there are very good results I see there, then for me, all of it is really worth it.

    Thanks for sharing!
    Felicia recently posted..Two Men Accused Of Robbing Women Of Her Video Poker CashMy Profile

  18. Bo Kauffmann says:

    I find that people have a very short attention span…… so get to the point and move on…. Less than 500 words is preferred….

  19. Another good article, and some great points. I will say that I have been guilty of some of them once in a while. Its important for us to stay focused and spend more time on creating better content not just more content.

  20. Good and dominating content is always the key in terms of promoting your online business growth

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