2 Key factors to make money blogging ~ A must read!

Make money blogging or generate income from a blog is one of the top things I hear and read every where these days. A lot of newbie bloggers especially those who are blogging to make money get so obsessed about it but as soon as they start facing the realities of it, they quit. A countless number who started from the bottom abandoned and took an oath never to try it again. Their conclusion is that it’s difficult or impossible. If you are already in this fix, forget about quitting and read this article. 

There are tons of  blog posts out there on how to make money blogging and how to generate income from a blog. Most of them are a repetition of what you have read somewhere. Nevertheless, a few of them have gone the extra miles to tell you what you really need to hear about generating income from a blog. While many know how to start blogging, they are yet to generate a cent from their blogs. One question I often here is how do blogs make money? Now let me be frank with you and face the facts.make money blogging

It is not easy to make money blogging!

I have been blogging since 21 August 2012 and in fact,  I want to make money blogging. Though I have generated some income, I can boldly tell you the journey is not for the lazy.  It’s not about grabbing content and publishing on your blog everyday either. There is more to that. Gone are those days when the money used to come with a few clicks. These days, a lot has got into the process.

Note that in this post, I’m not telling you the different ways to monetize your blog. I just want to discuss two factors that will make these ways more effective and help you really make money blogging.

What we are told to do in order to generate income from a blog!

Killer contents : Make an effort to search the net on how to make money blogging. Without going far, you’ll find more than enough material that tells you to write killer contents. That’s true! But we have many bloggers providing exceptionally good contents on their blogs today and still run around with empty bank accounts. There is really a missing link.

Social Proof : Have you heard this before? You need to have huge numbers (Facebook fans, Twitter followers, google+) and the lowest Alexa number ever. Yes, that’s true and this works perfectly if you really want to make money blogging. It’s absolutely unavoidable except you want to settle for Adsense drops.

However, things are changing as most advertisers know these figures could be fake. It’s possible to buy fake Facebook fans, fake Twitter Followers. You can also fake your Alexa figures. Everything can be twisted and forged.  So where is the place of social proofs?

Do you really want to make money blogging from home? Here are 2 Keys!

Now the simple truth is you can do it! YES! I want to discuss 2 unavoidable make money bloggingfactors that will force you to your bank every now and then.

1 – Time & hard work

Did you expect this? This is the first thing you should be told. You need time and hard work to generate income from a blog. You should not be fooled. It does not come overnight. The more you work hard, the earlier the possibility to make money from your blog. Don’t just jump into it thinking you’ll be a millionaire the next day. It’s not a ‘get rich quick’ scheme.  You need to burn your fingers everyday doing research on article ideas, SEO and other promotion avenues. Time is a necessity.

2 – Prove your social proofs

You cannot fool your advertisers twice. If you have fake social proofs, be sure to face your failure so soon. They may buy ad space once and if they don’t get good results, they are gone for good. Want to really make money blogging? Prove what your figures say. It’s really of no use having huge numbers when you cannot drive traffic.

How to prove your social proofs!

Here is how to let your advertisers know your social proof figures are authentic. Mind you! They are going to find out.

  • Use your real pictures on social media: One of the craziest thing people do on Twitter or Facebook is get some unrelated, unidentified picture for their profile image. That’s really working against your growth. People want to connect with people not “things”. You want to make money blogging? Why not be real? If you move to a nearby shop, the least you expect is to meet someone to talk to not “things”
  • Tweet like a human being and tweet reasonably: The simple truth is that advertisers are going to visit your social media profiles and from the quality of your tweets and posts, they’ll make their conclusions.
  • Retweets, Comments, Shares and Likes: These are all ways your followers and fans engage with your updates on social media. The more the retweets, shares, likes and comments from real followers, the more authentic the proof.
  • Complete your social media profiles: Write clear and clean description and use your blog URL on your social media profiles. Avoid using spammy text and urls.
  • Twitter profile background and Facebook/Google+ cover images:  There are tons of free backgrounds and images out there but a lot of them are opposing your success. Get personalized backgrounds and covers. Why not get your addresses and phone numbers printed on them?
  • Testimonials: Get verifiable testimonials from real and influential figures. Avoid faking testimonials or hiring from Fiverr or elsewhere. Get text or video testimonials from people who have actually engaged with you.
  • Klout score: Klout score is the measurement of how influential you are across social media networks. Here is a post by my good friend Wade Harman on “What is my klout score…” I recommend you check that out.

make money bloggingThe image above shows my klout score. What this means is I’m on the move. The more authentic your social proof, the higher the chances to make money blogging.


I know you are reading this post because you want to make money blogging. Work hard and give yourself the required time and prove your social proof. Stay away from faking the figures. You’ll soon find out how exciting it is to generate income from a blog.

Do you think you can make money blogging?  Are your social proof figures real? Comment below and share the post on social media. I’ll be thankful.

Meet Enstine M. Muki

Enstine M. Muki has written 169 post in this blog.

Full Time blogger and Creator of BlogExpose.com. Check out my blog where I share actionable tips on how to make money blogging.

About Enstine M. Muki

Full Time blogger and Creator of BlogExpose.com. Check out my blog where I share actionable tips on how to make money blogging.


  1. Atul Kumar Pandey
    Follow me on Twitter:

    Your internal hear knows better how you can engage your users to your blog. But our mind not allowing us to do such. So keep always trying and never give up…

  2. Hello Enstine,

    You have mentioned some great points above. I agree with you. When “non-bloggers” listen to “CREATING A NEW WEBSITE”, the first thing that come into their mind is $$. Everyone thinks blogging is the best and easiest way to earn money, but in reality it requires hard work and dedication. It’s not for lazy bugs like some of my “friends”. :-P

    Thank You!
    Thejas Kamath recently posted..7 Tactics To Get More Comments On Your BlogsMy Profile

  3. you are right, only hard work and patience wills erve you a good work. Great sites were done not overnight, i can only imagine how hard it is to become a successful blogger.
    Evan recently posted..30 Cool WordPress Newspaper themes 2013My Profile

  4. Irfan Siddiqui says:

    Making money blogging is never been easy for any individual blogger but for a team it has been always easy. I’m a part of individual as well as team blogger. I have been doing blogging for past 3 years and have learn so much in these years that I personally can stand a top blogger from nowhere. :D

    You are right Time & Hard work is the only factor required in blogging. Even patience is a big key to success. If you are giving time to blogging you will surely do hard work for it. But if you won’t have patience in you then surely your Hard work & time will go in vain.

    I’m not as social as I should be but still a easy to recognize person over there.

  5. Thanks for this… I’m working on my social proof everyday. If you get a great social proof, you’ll make money more easily. People will keep looking for you to do business with you
    Adesoji recently posted..Tips to Create Online Wealth with WordPressMy Profile

  6. srikanth
    Follow me on Twitter:

    Hello Enstine Muki ,
    A Very good Post To those people who think earning money from online is Very easy.This post is really amazing !! Really every blogger makes his heart in developing his blog to a good level .Thanks For sharing :)
    srikanth recently posted..HCL Unveils Three New Android Tablets at Rs.5,999 OnwardsMy Profile

  7. This is so true and I would for sure say that patience is a virtue when you want to earn money online. I have sites and blogs that have been online 4-5 years and they are bringing more and more income year by year as I keep updating them and keeping the content fresh. If you are in a hurry to earn money online, then blogging is probably not the thing!

  8. Shahzad
    Follow me on Twitter:

    Will use real pic after sometime. Have personal reasons to not to use it as Gravatar image. :)
    Shahzad recently posted..F**k Ya Blogger.com! My Reader’s Blog Just Got DeletedMy Profile

  9. Hey Enstine,

    Nice post you have shared with us. No doubt that all your mentioned points are valid. Now a days make money from blog is not an easy task, things to required are “Good blog design” Time and hard work. If you have time, search on net read other blogs then write killer contents, then share your content on social media sites. Of course you have need to build a friends network on social sites as a readership/followers social proof. Without readers and traffic you can not make money from your blog.

    The key is: Quality content >> Traffic >> Money! :)

    Thank you!
    Bashir Ahmed recently posted..Why gaming consoles remain dominant on the marketMy Profile

  10. Josh
    Follow me on Twitter:

    The Secret to make money is to earn the followers/fans and converting it as traffic.. Good Traffic brings everything :)

  11. HI Enstine,

    Great info!

    You have mentioned the great points but The only key to success in blogosphere is hardwork, persistence and consistence ,very difficult though but no shortcuts for that.

    Thanks for sharing this.

    Sapna recently posted..How much Bacon Can you eat before Heart attack eats you? (An Infographic)My Profile

  12. very nice article these tips are extremely helpful for every blogger thanks for sharing if you declined my Guestpost let me know thanks :(
    make money online recently posted..The Importance of Online Marketing for a Successful BusinessMy Profile

  13. Tonya Stephens says:

    Hi Erstine,
    Really good information. There is no free lunch. Hard work, committment and determination. Oh and it helps if you have a plan of action with consistent effort.
    Enjoyed the blog post,

  14. Great post, I think one of the key links missing in peoples blogs when they are trying to make money is the “market to message match”, people call it by different names but ultimately your site needs to be focused around a specific topic enough that enough like minded people are coming to a site that whatever product you are promoting to help solve their problem…enough people on the site have that problem.

    I like to think of it like a Ven diagram with 2 circles…the topic of the website and the solution the product you are promoting solves…when you get a good overlap of website topic and solution match it really can improve $$. I have some sites I didn’t follow these guidelines and they get 30k visitors a month and make less than some sites that get 500 visitors per month!

    • Hey Jon,
      Good to see you here today and thanks for the comment.
      That’s right Jon. People are looking for solutions everywhere and the best way to earn from them is provide solutions to these problems. Sometimes, it requires time, hard work and a lot of tweaking to be able to get this overlap.

      The element of trust is also important in online marketing. People don’t just buy because you present what you think is a solution. They’d like to know more about the vendor or author. That’s where social proof comes in.

      Hope you have a nice week Jon

  15. Suresh Khanal
    Follow me on Twitter:

    You can expect some good money once you become authority in your niche. And it’s the hard work, consistency and a little intelligence required to achieve this.

    Thanks Enstine for the best and honest tips.
    Suresh Khanal recently posted..Start Seeing Results with Your YouTube ChannelMy Profile

  16. Nirmala
    Follow me on Twitter:

    Thanks for sharing the great n useful information. Agree with you that hard work and investing quality time paves the way to earn money online.

    Proving the social proof ways are amazing, gonna follow, keep sharing the information sir!!!
    Nirmala recently posted..Ten smart tips to get the website noticed by search enginesMy Profile

  17. Ameet Kaur says:

    Got few new tips from here. Just want to say something about your post! I am really impressed by it. I hope to catch more such interesting ideas.

  18. mohammad ismail
    Follow me on Twitter:

    One on the best and informative post i am reading on this blog once again.. thanks for sharing this post. every time i visted to this web.. i fnd some thing informative
    mohammad ismail recently posted..Your Website Is Ranked, Now what next?My Profile

  19. Hi Enstine,
    I am amazed that its not been a year of your blogging job but even though you are writing posts and titles like a pro.
    Well, In my opinion if someone would only do hard work than he/she can get money from his/her blog within no time. Right?

    Thanks for the share.

  20. Very nice article. These tips are extremely helpful for every blogger thanks for sharing

  21. Great post ! When i first started blogging i did not make any money for months. I soon discovered that I was not putting enough content into my posts. I decided to write less posts but spend more time on each individual post. Now I am able to make money with my blog :)

    • Hi Phil,
      Thanks for the beautiful comment and congratulations. Go ahead and give in more work to your blog and make even more money.

      Hope to see you again bro

      Pss: Now checking your list of 50+ dofollow CL blogs ;)

  22. David Landen says:

    Blogging is not a get rich quick scheme (at least not for me)! I think it takes hard work and time to get your blog noticed. I think the key is to make sure you are blogging about something you love.

  23. Polo duffle bag, Caprese handbags says:

    Yes I agree with your view only hard work and patience wills serve you a good work…..
    Your Blog’s Information is really useful, After read your blog I know this.I like this.

  24. adi pradana says:

    I’m agree with you, enstine. Time and hard work can make our dream come true…

  25. Nice article. Your tips are really nice. Helped a lot. You are a genius.. Keep Posting :-)

  26. Hello Enstin. I like your posting. That right, it is not easy to make money from blogging. It is need time, work hard and also a number of strategy include using social media site.

  27. Aditya
    Follow me on Twitter:

    Social proof? I never thought of that. I have a reasonable count on every social profile except Facebook, mainly because I deleted the previous page and set up a new one. I hope I get some decent number of likes fast enough to show a ‘real’ number. The rest are good enough for a part-time blogger like me.

    The age old saying of hardwork and time to be dedicated to reap rewards is simply a must.

    Thanks for sharing!

    Aditya recently posted..What Exactly is ‘Being a Man’?My Profile

  28. This is a great article. When I first started blogging all I could think about was how I could make money with it. It didn’t take long to realize that it just wasn’t going to happen unless I stopped thinking about the money and focusing more on making great content and working hard on it every day. People think you can get paid for doing very little work but it doesn’t work that way.

    • Hey Mike,
      Thanks for reading and contributing to this post. Of course, it’s not as easy as many people think. However, it’s good you figured it out and I hope you are already making it.

      Have a splendid weekend

  29. Hello,
    I like your blog a lot.The points you discuss in your blog are normally followed by people but not can easily be described by words,but you did it successfully.Thanks for your post,Good day.

  30. Great article Enstine as always, I want to add that having a huge amount of followers is one obstacle, but one of the things I’ve found with making money online successfully, is that you need to win the trust of your audience, readers etc, if they don’t resonate with you then the likely chances of making money from blogging is zero. Social proof is great if you want to impress advertisers, and as you say completing social profiles as well as having a recognizable brand image is essential.

  31. great tips…
    i think to make money with blogging and google adsense we should have goog seo skills. but i cant i agree with your first point. i blogger must not be a hard worker,insted of that he must be smartworker then only he or us can we in blogging

  32. hello guys,
    well nowadays its true that blogging is a money minting way. but along with it also gives knowledge on very rare topics,

  33. Respuesta Inteligente says:

    Hi Enstine,
    I think it is very true that if you want to succeed in this environment, you should definitely work more than you know, always have an open mind and creative, and also bring new ideas and new information to your readers. Who says it’s too easy, well, it really is not, but in time you see the reward as in everything. Thanks for this space.

  34. Anna at Mama Writes says:

    It’s definitely a lot of work and dedication to get readers to your site and in turn start to see profit from advertisings, affiliate links etc… But if you put the work you’re that much closer to start seeing money trickle in…. I am still in the beginning stages on my blog, but I have been putting in a lot of work and time to it and I have seen a substantial increase in traffic in the last month already. Social media can definitely help and bring readers in, but as Enstine said, it has to be real, no fake likes, or shares, you need REAL interaction! It is a slow process, but if you keep at it, I believe you will get there.
    Thanks for the post!

  35. Hey Enstine!
    Very Nice Post! ;)
    Klout Score was New To Me, But After Researching on It A Little Bit, I Found It’s Very Useful for Social Networks!
    Thank You for The Post!! :)
    Vishesh Kachheda recently posted..Disable Action Center From Your System TrayMy Profile

  36. Hello Enstine you’ve covered some very important elements in this post, most new bloggers have no clue what it take to start earning revenue online. I mean what do they think the cash will just start pouring in.

    You have to have a plan in place that will provide you with the content to help you earning, I really think it’s the lack of knowledge in the beginning that prevents them from reaching their goals, but that’s were you really see if their passionate about what they do if they give up because there has to more then just money motivating you in order to succeed.

    Thanks so much for a great post my friend.
    Rob G recently posted..How important is it to Display Leadership Online And Share Strategy TipsMy Profile

  37. Sarah Park says:

    Generating money in a blogging business cannot be achieved in just a flick of a finger. But with enough hard work and consistency in always providing a good content, success will never be too far to reach.
    Sarah Park recently posted..10 Tips on Managing PeopleMy Profile

  38. Polo duffle bag, Caprese handbags says:

    I would like to thank you for the efforts you have made in writing this article. I really enjoyed reading it!

  39. Aman Bansal
    Follow me on Twitter:

    Nice effort sir.I was missing some Key factors for my blog writing and getting low traffic.I get some useful tips from your this article.
    Thankyou so much ! :)
    Aman Bansal recently posted..First Apple TV to Release in India for 7900 Rs.My Profile

  40. Thanks for sharing wonderful information Enstine. As I am new to the blogging so these tips will definitely help me. The Social Proof point was really great and came out of your own experience.

  41. the Points you mention above are very useful !!!!!!!for bloggers .i don’t know how to make money blogs but this article help me to understand about Money blogs thank you so much for such a brilliant Post

  42. Amazing ideas…..
    I’m so thankful for you and i’ll try to keep working

  43. Enstine, you have said almost everything. But I want to add that to make money, you need to work hard. Not just hard work alone; you need hardwork combined with wisdom and the right mentality.
    Efoghor Joseph Ezie recently posted..Chitraparna Sinha Speaks: What Sets Me Apart From Other BloggersMy Profile

  44. great article sir..Time & hard work is the best way to sucess.

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