Let me ask you a question. Would you buy something from someone that you hand your credit card over too, and they drive away from you and take funds out of your account? Bare in mind you don’t even know this person; you’re trusting a complete stranger. I know, sounds bizarre right? You wouldn’t just post your credit card number on Facebook and tell people everything is on you; go live it up. There is a point to all this madness I have just discussed.
There is a big “T” in internet marketing in which you need to be successful. What is that big “T” ? It’s simply Trust. In order to run an online niche site you’ve got to get people to trust you. You don’t want to come off as a car salesman or portray to people “buy this and buy that.” People hate that kind of stuff! They won’t open your emails, unsubscribe, and pretty much just start ignoring you. So you might be wondering; how do I get people to trust me?
Free Offers – Go Along Way
Yes, we all know that we all want something free. But, the more valuable the free item is the better we trust someone. For instance, if I run a dog training site and I give aways a 5 page checklist of some simple tips to keep your dog from pooping outside. Sure, the customer might be like, “I knew everyone of those tips but one” So in short your free give away wasn’t really that much value to them.
On the other hand, lets say your freebie allows them private access to a set of 10 five minute videos of showing people exactly how to train their dog. As a bonus you get a 10 page eBook about various stuff that is very valuable to dog owners. At the end of it you send your visitors to a page where if they retweet or like your page they can download a 25 page book all about dogs or a special promo code at Amazon. Wow, this is great I am getting all this free information; this site rocks!
The second scenario is so much more appealing to people. Why? Because, it provides them with lots a value. Value equals trust. Trust equal sales. You keep their attention longer and ultimately they don’t think of you as a sales person or someone that just provides people with crappy freebies.
How Do You Make Good Freebies ?
Forums are one of my favorite places to find out what people want to know. Look for trends and solving those problems.
SurveyMonkey.com is a great resource for asking questions to people and you can geo target, and pretty much decide your target audience. Sure, this does cost money, but this valuable information can help establish trust for your future customers.
Yahoo Answers is another great place to find out what people are asking before composing your freebie material that answers peoples questions.
Google Alerts is great as you can find vital information about what problems people have, and what they’re doing to solve them.
Twitter is freaking awesome. Using the # tag and stuff related to your keywords is a good way to do all the above mentioned.
I know you are thinking Adwords, but this has nothing to do with Adwords. There are a number of ways you can research what your target audience wants to know. Think outside the box and put a number of your freebies into action. I would use bitly and track which freebies people are clicking and test these for several months to get you a good idea of what is working and not working.
Finally, go out to forums or back to surveymonkey.com and ask what do people like and not like on the freebie that you have split tested. Make more adjustments based on the feedback you get.
Trust + Value = Sales
If you can get people to trust you and put out really great freebies, build an excellent customer relationship, and take the time to listen, you’ll make more money than rushing your online campaigns and hoping they make you money.
So I want to burn this in your brain; you have to get people to trust you if you want them to buy from you. Develop quality freebies and watch your sale skyrocket!
Let me hear from you
Do you think you have the trust of your readers? What’s your strategy? I’m curious to know what works for you and your experiences with freebies. Tell us in the comment box. Thanks for reading and commenting.