Traffic is the main reason why some businesses fail or succeed. Whether offline or online, you need traffic – people moving in and out of your brick and mortar store – that’s traffic! People visiting your blog or website and clicking here and there – that’s traffic !
That’s what brings in business. More targeted traffic, more business. No traffic, no sales! That’s final.
Online, we get traffic from two main sources: SEO and Referral. See yourself as the blogger who is on the move to online success and you have two friends that are around to help you hit your target – SEO Traffic and Referral Traffic. Both of them are helping you get the comments, engagements, customers and sales, etc.
You have been working to earn their friendship – You write your articles with SEO at heart and today, search engines and pushing traffic to your blog. You are happy with SEO. He’s your good friend.
You are doing a lot of blog comment, guest posting, you are active on Facebook, Twitter and other social media sites, you’ve got some Youtube videos, and even doing some PPC. Now you are happy with your Referral Traffic. He’s another friend.
Who is a good friend though?
My friend and pro blogger Harleena Singh shows us how to be a good friend in this article on Aha-now. A good friend will not abandon you when you need him most. He’ll be there when the goings are going and when the lights are off. That’s just one of the qualities of a good friend though. SEO and Referral traffic are your two friends but watch what happens when the goings stop going.
Referral traffic will drop you sooner
Each time you publish a new post, you find yourself rushing to Facebook profiles, fan pages and groups, Google+ communities, Twitter, LinkedIn, etc to post updates. You find yourself doing commenting and guest posting, etc and shortly after, you start getting referral traffic from these sites. You are happy ain’t you? Some of us have automated part of these processes and the traffic keeps coming after every new post.
That’s the wonder of referral traffic. You get instant traffic and quick. Everyone active on social media can always get this traffic. It looks cheap and easy isn’t it? Drop a few nice comments and write a few guest articles. You’ll certainly get visited.
When the goings are not going …
There are many reasons why you may be absent from blogging – vacation, hardware breakdown, health issues, etc.
The goings are not going!
Now, to be honest, this is the moment you need your friends most to keep your online move moving. When you are not able to write an article and hit that ‘Publish’ button. That means no post to social media, no blog commenting, no guest posting, etc. This is when referral traffic tells you bye bye. That’s the moment you need him most to send traffic to your blog. It is at that same moment he runs away. Is this true friendship?
Lisa Buben in this post discusses with some interesting figures the life cycles of social media posts. While the average Facebook post lasts 3 hours, Tweets last for 18 minutes on average. That means you can’t count on them for long term traffic without constant and consistent updates. I recommend you check out that article for more on this.
You see why referral traffic’s friendship is not good?
How long will SEO stand?
That depends on how deep your friendship with him has been. If you have stronger grip on SEO, you may still keep getting traffic from it – that’s if Google does not penguin or panda. SEO can keep bringing in more traffic for a long period than referral traffic while you are inactive.
Make hay while the sun shines
I can’t tell with surety that all will be constantly well. There are surely days ahead when you’ll be unable to create activities on your blog. Pay attention to SEO and the quality of posts you create now. Also build solid relationships with other bloggers who can stand tall and continue your blog while you are away.
Another option is to schedule some post to be published some days ahead. I know not many bloggers do this but some how, it’s important too.
I have a plugin to tweet old post. That too can help if you are active on Twitter
Now let’s talk…
What percentage of your traffic is referral? Have you even been away for weeks and what was your traffic change? Kindly share with us your experiences in the comment box below.
Thanks for also sharing this post on social media and linking to it to give me some referral traffic
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