7 Ways to Increase Your Social Media Outreach!

One of the major problem that companies are facing nowadays is to perform well on social media. All brands want to experience good volume of social media publicity, and get lots of repins, retweets, and shares on Facebook, and LinkedIn votes. Furthermore getting social media publicity can easily boost the online reputation of a brand, and even improve the conversion rates. Many companies are now considering online reputation management very seriously, and are using social media to track their social reach.

Mentioned below are 7 ways to grow your online outreach and improve your social media presence.

1. Humor Plays a Major Role

People love sharing entertaining and funny jokes, videos, and pictures with their friends and family members on social media. Companies who know how to smartly integrate humor into their social media posts will be ahead of others who merely post the promotional stuff.

It is however not advisable to use over humor, as it might backfire. It is also recommended to avoid posting on sensitive topics such as racism, politics, religion, etc.

2. Be Bold, Be Different!

It’s all about being different, and appealing to general public; for instance, take car business, where there are several other distributors who sell the same car. Make sure that you offer the product with unique selling proposition. Ensure that your brand has a different appeal; otherwise you’re sure to get lost among thousands of other similar businesses on the Internet.

3. Ask Questions

Ask questions to lead people to offer their comments on the social media pages. In this manner, you can also make the posts interactive. You can post the images of two different brands on Facebook and ask your audience to comment on those posts or create a simple poll to engage the users. The ultimate goal is to inspire your audience on social media page to explore your offerings, and build rapport with them.

4. Life is Incomplete without Images!

As the good old saying goes – “a picture can speak a thousand words” – it’s very much true when it comes to social media. But, you need to make sure that the visuals that you post help in brand building.

5. Turning the Negative Comments into Positive Feedback

reputation managementMany times, you’d come across negative comments on social media, but never commit the mistake of deleting those, because it’d only result in more negative publicity. You should rather take this as an opportunity to do the needful quickly, and impress those who had been unhappy with your services for a reason. And, by doing so, you can potentially convert the negative comments into strong positive feedback within no time, and not only retain a valuable customer, but also get a few referrals from him/her.

6. Branding with the Season

Timely articles and promotions will always get lots of attention, so it’s imperative to do the branding according to the season. For instance, offering X-Mas and New Year Deals not only allows you to promote your offerings during the festive season, but also a chance to interact with potential audience by greeting them, and then letting them know about your seasonal offers in a non-promotional manner.

7. People Love Giveaways

Giveaways and contests are the most common types of promotional techniques, which never fail on social media, but you need to target people from the right demographic to get good results.

In a Nutshell

You can increase the social media mentions very easily by following these basic tips. You just need to have a unique approach in promoting your brand in the market and growing its reach on social media. You just need to post regular updates, relevant videos, pictures, and interact with the target audience on a regular basis.

What’s your thought on this? What other strategies do you have in place for effective social media outreach? I’d like to read that in the comment box below ;)

Meet Enstine M. Muki

Enstine M. Muki has written 169 post in this blog.

Full Time blogger and Creator of BlogExpose.com. Check out my blog where I share actionable tips on how to make money blogging.

About Enstine M. Muki

Full Time blogger and Creator of BlogExpose.com. Check out my blog where I share actionable tips on how to make money blogging.


  1. Ashvini says:

    Hi Enstine,

    These are some really cool tips :). I believe social media is a great way for small businesses to increase their influence :).
    Thanks for sharing these

  2. Amal Rafeeq
    Follow me on Twitter:

    Hey Enstine,
    I was wondering why I ain’t seeing much of content from you these days. And there you are with an awesome post delivered :) . Congo bro, you made it a killer one.

    Humor – Well that’s a great idea. Lemme definitely try that one.
    Asking questions are also something worth doing. I use to start a poll and ask my readers about the new post I roll out and it kinda works fine.

    The best tip you shared here? That would be number 5. Turning negative feedback into positive.

    Thanks a lot again Enstine. Keep up the good work.

    ~ Zion Amal Rafeeq | BloggerDoc.com
    Amal Rafeeq recently posted..The Social Blogger Giveaway Contest : Win Sony Xperia UMy Profile

  3. I so much agree with number 2, to be bold and be different. To be honest, many people do the same thing over and over these days. This is why they are not getting out of blogging
    I love ever points you have made here, so true.
    Thanks for sharing bro.
    Oluwaseun Babajide recently posted..Effective Tips for Saving Money on your TravelsMy Profile

  4. Lisa
    Follow me on Twitter:

    Enstine, I love your one on the negative feedback, it’s means they care and you can turn that into a postive. It’s better than apathy. I’ve found giveaways to be touch and go. I’d love to learn more about some that really work well. Sometimes asking questions can be risky if no one responds but usually it works well. Excellent points!
    Lisa recently posted..Old Twitter Followers That Haven’t Tweeted Being Swept AwayMy Profile

  5. Anis Chity
    Follow me on Twitter:

    Nice post there I’ve really enjoyed reading it
    thanks for sharing bro Enjoy :)
    Anis Chity recently posted..6 Powerful Tips to Help You Make Money Online Starting TodayMy Profile

    Follow me on Twitter:

    Thank Enstine, let me try to use these 7 strategies in my marketing.
    REKHILESH ADIYERI recently posted..3 Great Android Games You Don’t Know YetMy Profile

  7. Hello Enstine Muki,

    Well the first thing is social media is very important and is considered as a factor of ranking. So social media promotion is important to build online reputation too.

    Thanks for the awesome tips.
    Sarvesh Darak recently posted..Google Glass and Augmented Reality: Seeing the FutureMy Profile

  8. Joy Healey says:

    Hi Enstine

    Good points. About the “negativity”, my Dad – very successful in off-line business, said making a mistake didn’t matter as much as putting it right quickly!


  9. Building relationships with like minded people is really important, if you want to succeed in this business. Thanks for the awesome tips.
    Rahul recently posted..15 Killer Ways To Create High Quality Backlinks To Your Blog InstantlyMy Profile

  10. Jennifer Cunningham
    Follow me on Twitter:

    Hi Enstine,
    I enjoyed the quick clear steps here. I agree with all of the steps but particularly like having images and asking questions. Thanks for the ideas.
    Jennifer Cunningham recently posted..Best Social Media Campaign for the BlogMy Profile

  11. I know that when ever I visit this blog I always have something to go with. Your tips are very educating. I work with point 2 and 3, and they really work for me.

    Thank you for sharing these tips sir.
    Wilson recently posted..3 Things To Do Before Writing A Guest Post For Any BlogMy Profile

  12. Agree because you will become more productive if you are using social media effectively. Business that you introduce in social media will get good exposure in social sites!
    Evan recently posted..20+ Retina Ready WordPress Themes – Top ShowcaseMy Profile

  13. Ivan Aliku
    Follow me on Twitter:

    Using social media for business is very important to helping a business grow but just like blogs, they require time to attain that. Many social media platforms are also trying to make their platform very flexible and this would really help businesses.

    In the case of this post, I like the part where you pointed out about turning negative comments to positive feedbacks. Like I do tell some friends: “Not everyone would like you at a particular point in time. Only the true people would tell you why”. That’s just how it is. Negative comments are ways to tell you what a particular person feels about your business or content. They stand as a building step to buckle up.
    Ivan Aliku recently posted..How to write a perfect resource boxMy Profile

  14. Sherman Smith
    Follow me on Twitter:

    I think humor can play a big role in your social media outreach. I know a lot of us can be so serious, at least I can, but you notice that people can be more responsive when you can give a little humor from time to time. This lets them know that you can be more approachable. Thanks for sharing a great list here Enstine!
    Sherman Smith recently posted..How Giving Value To Your Prospects Attracts SuccessMy Profile

  15. Hey Enstine
    you are absolutely right, asking question from your commenter is just the little trick i used in order to keep them coming back..
    Thanks for this great Info
    Temilola Globalwalyy recently posted..Bedwetting Again? See major Causes of bedwettingMy Profile

  16. Mujtaba
    Follow me on Twitter:

    I think giveaways are the best source in boosting the social media campaign, because many people love to get the free stuff including me of course ;)
    Mujtaba recently posted..Find unlimited CommentLuv enabled Blogs by this easy trick.My Profile

  17. Social media are indeed very helpful in promoting a business. These tips are very big help to effectively utilize the advantages of social media.
    Alexis Marlons recently posted..Business to Business Marketing StrategiesMy Profile

  18. techgrammer says:

    Nice post man.. it looks really helpful…
    Tips are indeed innovative and content is different not available elsewhere..

  19. Hello this is kinda of off topic but I was wanting to know if blogs use WYSIWYG
    editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding know-how so I wanted to get advice from
    someone with experience. Any help would be enormously appreciated!

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