One of the major problem that companies are facing nowadays is to perform well on social media. All brands want to experience good volume of social media publicity, and get lots of repins, retweets, and shares on Facebook, and LinkedIn votes. Furthermore getting social media publicity can easily boost the online reputation of a brand, and even improve the conversion rates. Many companies are now considering online reputation management very seriously, and are using social media to track their social reach.
Mentioned below are 7 ways to grow your online outreach and improve your social media presence.
1. Humor Plays a Major Role
People love sharing entertaining and funny jokes, videos, and pictures with their friends and family members on social media. Companies who know how to smartly integrate humor into their social media posts will be ahead of others who merely post the promotional stuff.
It is however not advisable to use over humor, as it might backfire. It is also recommended to avoid posting on sensitive topics such as racism, politics, religion, etc.
2. Be Bold, Be Different!
It’s all about being different, and appealing to general public; for instance, take car business, where there are several other distributors who sell the same car. Make sure that you offer the product with unique selling proposition. Ensure that your brand has a different appeal; otherwise you’re sure to get lost among thousands of other similar businesses on the Internet.
3. Ask Questions
Ask questions to lead people to offer their comments on the social media pages. In this manner, you can also make the posts interactive. You can post the images of two different brands on Facebook and ask your audience to comment on those posts or create a simple poll to engage the users. The ultimate goal is to inspire your audience on social media page to explore your offerings, and build rapport with them.
4. Life is Incomplete without Images!
As the good old saying goes – “a picture can speak a thousand words” – it’s very much true when it comes to social media. But, you need to make sure that the visuals that you post help in brand building.
5. Turning the Negative Comments into Positive Feedback
Many times, you’d come across negative comments on social media, but never commit the mistake of deleting those, because it’d only result in more negative publicity. You should rather take this as an opportunity to do the needful quickly, and impress those who had been unhappy with your services for a reason. And, by doing so, you can potentially convert the negative comments into strong positive feedback within no time, and not only retain a valuable customer, but also get a few referrals from him/her.
6. Branding with the Season
Timely articles and promotions will always get lots of attention, so it’s imperative to do the branding according to the season. For instance, offering X-Mas and New Year Deals not only allows you to promote your offerings during the festive season, but also a chance to interact with potential audience by greeting them, and then letting them know about your seasonal offers in a non-promotional manner.
7. People Love Giveaways
Giveaways and contests are the most common types of promotional techniques, which never fail on social media, but you need to target people from the right demographic to get good results.
In a Nutshell
You can increase the social media mentions very easily by following these basic tips. You just need to have a unique approach in promoting your brand in the market and growing its reach on social media. You just need to post regular updates, relevant videos, pictures, and interact with the target audience on a regular basis.
What’s your thought on this? What other strategies do you have in place for effective social media outreach? I’d like to read that in the comment box below