Some weeks back, I wrote a post on 23 active Facebook Groups for bloggers. This post was received with a huge dose of excitement as most of my readers rushed and joined these groups.
However, becoming a member of 23+ Facebook groups does not guarantee traffic. While these groups are generally a huge source of traffic, it’s often very difficult for some bloggers to get more than 10 clicks a day.
Why have Facebook Groups failed to generate traffic ?
There are a couple of reasons why these things don’t work for you:
Un-targeted groups: You don’t just join the groups because they have a large number of members. If you are in the wrong groups, you certainly will not have clicks to your articles
Inactivity: This is one of the biggest reasons members don’t get traffic from Facebook groups. Simply pasting your url in groups does not make you active at all. To a greater extent, you are a spammer.
Being active means sharing, commenting and liking others’ posts. This will inevitably draw attention from these members to your links.
Failure to reply to comments: Some bloggers are so inactive that they don’t reply to comments on their posts. This state of idleness is worst and only tells other members that you are a bot and not a real person.
Pasting raw links: This is a lazy way of doing it and it brings very little exposure. Some bloggers are so lazy or busy that they have no time to write a little description of their links. Look at the image below:
Poor Post titles: This is crazy! If your post titles are not attractive enough, this seriously reduces your chances to get clicks from Facebook groups. The more attractive your post titles, the more chances you have to attract more clicks.
Generally, if your blog is heavy to load, if you don’t provide exiting contents, etc, you are really going to be unable to attract and keep visitors.
Now let’s look at some tips to help you get more clicks from Facebook groups.
Tips to get more clicks from Facebook Groups
Describe your post: This may be a time consuming exercise but it’s worth doing it. You need to provide attractive description before pasting your link. Avoid copying and pasting the post title. Write something else to add more information to the post title
Kick out of the irrelevant groups: It’s an absolute waste of time belonging to groups that are not in your niche. I suggest you quit them and focus on areas that will bring you results
Be an active member: I mentioned above that merely posting links does not make you active. To be active, you have to leave comments on other posts, reply to comments on your posts, like others’ posts and share them.
Killer tip: Visit other blogs from the Facebook groups, leave comment and mention that you found them on ABC Facebook group. From my experience, this works well to build relationships.
Try the Add Photo/Video option: This is another powerful option that’s little known and used. It’s exceptionally good in its visible position that brings more exposure.
You may not be creating videos for each blog post you write. However, using a smart picture here will go along way to attract hits.
In image above, 1) Upload photo, 2) provide a description, 3) add the link to the article
Don’t spam the groups: Almost all Facebook groups have rules to follow. Read them and be sure you are not stepping on their toes. Most will require not to post more than twice a day. Keep to that and be a good member.
Are you getting more results from Facebook groups? What are your secrets? Please leave a comment and let me know your thoughts.
I’ll also appreciate you sharing this post with your friends on social media.