A common question I get around is when is the right time to start placing banners and trying to generate income from ones new blog. Now, this post is targeting anyone starting a new blog ; newbies or experienced bloggers, as I attempt an answer to the question.
For most of us blogging to make money, there is nothing as interesting as seeing that your blog is really making money. There are a lot of ways to make money as a blogger – directly on your blog or offering blogging services on other blogs.
With the excitement and having read a lot of interesting stuffs (including income reports) on how to generate income blogging, one of the biggest temptations is to start pasting Adsense and banners here and there on a pretty new blog.
Before I move on, I must make sure you understand that it’s highly possible to generate full time income as a full time blogger. You may want to check this post on when to fire your boss and become a full time blogger. Another article to read is my first year blogging story.
Here’s how to monetize any blog.
Monetizing a blog simply means to give the blog the ability to generate income by placing money making objects on it. Before we look at when to monetize a new blog, here in very brief terms are some of the ways to monetize your blog:
- Place affiliate banners on the blog.
- Place Adsense ads on the blog.
- Advertise your own products.
- Review products with affiliate links to the product page.
- Get paid to post on the blog.
- Get paid to place links on articles on the blog.
- Sale ad space on the blog.
- Place affiliate text links on the blog.
- Use affiliate links within your articles.
When is the right time to start monetizing a new blog.
There is absolutely no established formula that shows when a new blog is ripe and ready to generate income. However, a number of factors can help come to some conclusions.
NB: If you are creating some niche blogs aimed at generating income, it is generally a good thing to get your money making tools on as soon as you go public. However, if you are creating a personal or business blog where you share you views and opinions with your community on a more constant note, a few things are worth noting.
The energizer to monetize a new blog
No matter how smart you are in placing banners and money making links on your blog, without this energizer, you’re better off not having a blog. Targeted traffic, the main energizer is what your blog needs at any given moment to put its money making ability to work. So the right time maybe when you start experiencing constant traffic to your blog. This traffic however must be targeted to boost clicks and conversion. That’s my own opinion based on experience.
Think about it for a moment! You need visitors to click your Adsense links, you need them to click those banners and buy the products so you can make a commission, you need them to buy your products. There is absolutely no way you can make money blogging without the necessary amount of traffic.
No advertiser is going to purchase ad space on a dormant blog, not even your grand ma!
Prove your traffic
To make money by selling ad space or getting paid or sponsored posts, you’ll need to show proof of traffic and your community strength. A common way most bloggers do this is by showing their social media stats, Alexa ranking stats and testimonials. In the most part, advertisers will always find out how popular your blog is and authenticate your displayed stats.
Focus on the essentials first
Now, the most recommended thing to do is to focus and develop the essential components that drive real income into your account. Which are some of these components and how to focus on them?
1 – Focus on driving targeted traffic
Now, I think there is a need to lay emphasis on the word “targeted” This is because not every traffic is good at conversion. So how targeted your traffic is, is so determinant in the amount of money your blog can make.
So my take is, for every new blog you create, focus on driving targeted traffic to it. This has a lot to boost your income.
Building a consistent flow of traffic to your blog is not easy. One of the most result-driven things to do is provide articles that your readers love. Focus on user intent – what’s the purpose of someone visiting your blog posts - and you’ll find exciting amount of visitors coming from search engines.
The most recent Google major updates witnessed a significant shift from merely showing keyword based articles to trying to interpret the searchers’ intent and match it to the most relevant content. That’s why developing content for readers of your new blog is more important.
Another tip in getting more traffic is to be active on the blogosphere; Commenting on related blogs, posting content and casting votes for others on content syndication platforms, etc. These are community activities that keep you noticed by others and drive important traffic to your blog.
2 – Expand your social media reach
This is the social media era. As a matter of fact, most advertisers and paid post clients are more attracted to your blog if your blog’s social reach is considerable. What they want is more exposure to their products and if you can give them this exposure on social media, they’ll give you their money.
Be positively active on the most commonly used social media platforms ; Facebook, Twitter, LinkedIn, etc and make sure you naturally get followers and friends. Keep away from buying followers and friends. This will fake your social proof and keep advertisers away.
Is Google Adsense a good option for beginners?
Google Adsense is one of the easiest and most common ways to generate income blogging. As a matter of fact, most income reports on blogs today highlight Google Adsense as part of their monthly income sources. Adsense has been paying huge sums to many users today. Some site owners with super-large traffic earn over $1 million annually just from this source of income. But the question is whether Adsense is a recommended option for starters.
Looking at the way Google Adsense functions on your blog, there is a bit of a deterrent effect. Some pro bloggers like John Chow will totally discourage Adsense for new bloggers. The reason is that it takes your visitors completely away from your blog. You absolutely don’t have control on how the click takes the user to the new page. Unlike banners and other forms of text links where you can set the click target, Adsense clicks will completely defer the visitor and take him clearly off your page.
Well, some visitors may use the right-mouse button and open the Adsense page in a new window. However, this may not resolve the issue.
As a blogger, you want to keep visitors on your site as long as possible. This will have an effect on your bounce rate and time on site which are important search engines ranking factors. Having any form of ads that pay you cents and take your visitors away is that last option to endorse.
By the way, that’s how I see it. You are free to keep it on new blogs If I’m to start a new blog today, Adsense ads will be the last option to consider.
Well, this post is over 1300 words long and I think I have made a point. I want you to make a contribution. Leave a comment below and let me and other readers know what you think.
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