Google Adsense is a solid source of income to many website owners and bloggers. Like any other method to monetize and try to squeeze income from your blog, Google Adsense requires considerable targeted traffic, split testing and tweaking to achieve better results.
In this post, I want to examine some of the core reasons most bloggers fail to generate exciting figures from their blogs with Google Adsense.
1 – Very low CPC (cost per click) ads
This is the main reason you are not making satisfying amounts with Google adsense units on your blog. Most people think traffic is top in determining how much one makes with this method. That’s not true! You can be generating very huge amounts with little traffic while someone with large traffic struggles to hit a fraction of your earnings. Let’s see how this works…
Let’s say you get $0.01 on one click and $0.02 on another. Your average CPC will therefore be ($0.01+$0.02)/2 = $0.015
If you get traffic that generates 100 clicks at $0.01 each, you end up with $1. This is miserable enough to make you abandon. What if you get 10 clicks at $0.50? That brings in $5.
From this simple examples, you see that traffic is not the main issue. CPC is what you should worry about.
2 – Very low or untargeted Traffic
In the point above, I explain how traffic is not the master that generates huge earnings from Adsense. This does not completely roll out traffic from the factor list. Traffic is still an important contributor and how targeted your traffic is makes it more crucial. If you drive irrelevant traffic to your pages, you get very negligible page views, Av Time on site, high bounce rates, etc and these are negative signals to search engines. This underlines the importance of paying attention to SEO as it’s an important source of targeted traffic.
3 – Too many ads
In order to generate more, some bloggers publish ads everywhere on their blogs. This is bad practice that works against its very purpose. While it’s encouraged to place ads on areas with high visibility, this should not stand on the way. Visitors don’t come to your blog to view ads so ads should not be the first thing served or the only thing they see everywhere.
4 – Too much blending
While it is advised to blend the ad unites with your theme, this should not be aimed at fooling your visitors. Too much blending generates accident clicks. With many accident clicks or click by error, the advertiser’s page is closed almost immediately. Google cares about its advertisers and so works to protect their interests. Google is mart enough to know if your sites keeps generate accident or fraud clicks and they are ready to strike.
5 – Poor quality content
You should write for your readers who make the clicks that generate earnings. If your readers don’t find value in your contents, truth is, they are going to close the page and move to the next. That’s not what a conscious blogger wants. You will want to provide content that’s good enough to keep your readers reading and coming back for more. This will greatly improve your chances of making more money with adsense.
6 – Lack of split testing
Split testing is an important practice in any business. It’s simply the testing of different options to see what works best and go for it. What works on blog A may not work on blog B. You must be able to test the various options of Adsense to discover what works best for your blog. You should test the different units, position, colors, etc. This is the only way to know what works and generates income the most.
7 – Wrong Adsense plugin
Most bloggers are in love with free stuffs and this is going a long way to work against them. While there are lots of free Adsense plugins out there, I recommend checking out CashDonator for your Ads and Sales management. This is the best I can recommend for management of different Adsense units on your blog posts.
Your turn to talk
Do you have Google Adsense on your blog? Do you think you generate enough daily earnings? What do you think must be done to increase earnings? Let me here from you in the comment box